All Latest 615 A/B Tests

In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.

This was a larger leap experiment with numerous changes to the header part of a design program landing page. One of the key changes however was a shift from a single to multiple call to actions for lead generation. In the control, all potential leads would first funnel through a single syllabus download flow. In the variation, users were given three visible choices: download syllabus, webinar signup and/or book a live call with admissions. Impact on overall generated leads was measured, as well as paid enrollments.

In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.

In this experiment, a sticky "Enroll" button was shown on a course landing page. The button lead to a payment funnel to allow enrolling/paying for a course. The exeperiment measured inital progression into this funnel as well as the deeper completed sales metric.

In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.

In this experiment, additional product categories were added at the top of the navigation.