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Test #167 on Lovehoney.co.uk by Matthew Curry   Apr 10, 2018 Desktop Product

Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #166 on Olark.com by Sunir Shah   Apr 05, 2018 Desktop Mobile Home & Landing

Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

Test #165 on Bomgar.com by Lee Elkins   Apr 04, 2018 Desktop Signup

Lee Elkins Tested Pattern #64: Tunnel In Test #165 On Bomgar.com

Test #164 on Examine.com by Martin Wong   Apr 04, 2018 Desktop Mobile Thank You

Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.

Test #163 on Lovehoney.co.uk by Matthew Curry   Mar 27, 2018 Mobile Desktop Product

Matthew Curry Tested Pattern #62: Urgent Next Day Delivery In Test #163 On Lovehoney.co.uk

Test #162 on Bullymax.com by Viljo Vabrit   Mar 20, 2018 Desktop Home & Landing

Viljo Vabrit Tested Pattern #68: Welcome Discount In Test #162 On Bullymax.com

Test #161 on Examine.com by Martin Wong   Mar 19, 2018 Desktop Mobile Home & Landing

Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com

Test #160 on Examine.com by Martin Wong   Mar 15, 2018 Desktop Mobile Product

Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com

Test #159 on Swimsuitsforall.com by Devesh Khanal   Mar 11, 2018 Desktop Checkout

Devesh Khanal Tested Pattern #63: Trust Seals In Test #159 On Swimsuitsforall.com

Test #158 on Kenhub.com by Niels Hapke   Mar 11, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com

Test #157 on Bobandlush.com by Viljo Vabrit   Mar 06, 2018 Desktop Product

Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On Bobandlush.com

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.

Test #156 on Mt.com by Vito Mediavilla   Feb 25, 2018 Desktop Listing

Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #156 On Mt.com

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

Test #155 on Mt.com by Vito Mediavilla   Feb 22, 2018 Mobile Product

Vito Mediavilla Tested Pattern #3: Fewer Form Fields In Test #155 On Mt.com

Test #154 on Reverb.com by Nicholas Evans   Feb 20, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #59: Inverted Or Consistent Button Styles In Test #154 On Reverb.com

Test #153 on Goodui.org by Jakub Linowski   Feb 19, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #58: Full Height False Bottom In Test #153 On Goodui.org

Test #152 on Reverb.com by Nicholas Evans   Feb 13, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #15: Bulleted Reassurances In Test #152 On Reverb.com

Test #151 on Mamaearth.ca by Michael Bernstein   Feb 08, 2018 Desktop Checkout

Michael Bernstein Tested Pattern #45: Benefit Bar In Test #151 On Mamaearth.ca

Test #149 on Reverb.com by Nicholas Evans   Feb 07, 2018 Desktop Product

Nicholas Evans Tested Pattern #16: Welcome Mat - Partial In Test #149 On Reverb.com

Test #150 on Normanrecords.com by Nathon Raine   Feb 07, 2018 Desktop Home & Landing

Nathon Raine Tested Pattern #45: Benefit Bar In Test #150 On Normanrecords.com

Test #148 on Kenhub.com by Niels Hapke   Feb 01, 2018 Desktop Mobile Home & Landing

Niels Hapke Tested Pattern #53: Problem-Solution Headline In Test #148 On Kenhub.com