Etsy Tests Black vs Yellow Add To Cart Buttons
Etsy ran this simple button experiment on their product page where they challenged their existing black add-to-cart button against a yellow background one. The status quo seems to have prevailed.
A - Feb 11, 2025 Screenshot
Highlighted UI Changes From This Leak
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Button Background Color Change
In the variation we see the yellow background button.
-0.5 Repeatability has been assigned to Pattern #107: Contrast Links & Buttons as evidence that it's getting worse
Repeatability is a net count of evidence for or against a pattern. It’s how we can predict which patterns are better than others. :)
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