All Latest 623 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #233 on Annonce.cz by Ondřej Ilinčev Apr 01, 2019 Desktop Signup X.X% Sales

Ondřej Tested Pattern #100: Postponed Registration On Annonce.cz

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Join To See Winners And Estimate Your Tests

Test #232 on Yoast.com by Sjardo Janssen Mar 15, 2019 Desktop Mobile Checkout X.X% Sales

Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

Test #229 on by Jakub Linowski Mar 08, 2019 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #99: Progress Bar

Test #228 on by Jakub Linowski Mar 05, 2019 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #99: Progress Bar

The variation added a progress bar to one of the checkout steps for a ticket ordering site.

Test #225 on by Devesh Khanal Feb 17, 2019 Desktop Product X.X% Sales

Devesh Tested Pattern #41: Sticky Call To Action

Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #201 on by Ben Labay Sep 19, 2018 Desktop Mobile Thank You X.X% Sales

Ben Tested Pattern #7: Social Counts

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product X.X% Sales

Nicholas Tested Pattern #4: Testimonials On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #4: Testimonials On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #158 on Kenhub.com by Niels Hapke Mar 11, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #63: Trust Seals On Kenhub.com

Test #159 on Swimsuitsforall.com by Devesh Khanal Mar 11, 2018 Desktop Checkout X.X% Sales

Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com

Test #152 on Reverb.com by Nicholas Evans Feb 13, 2018 Desktop Mobile Product X.X% Sales

Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com

Test #150 on Normanrecords.com by Nathon Raine Feb 07, 2018 Desktop Home & Landing X.X% Sales

Nathon Tested Pattern #45: Benefit Bar On Normanrecords.com

Test #147 on Reverb.com by Nicholas Evans Jan 25, 2018 Desktop Mobile Product X.X% Sales

Nicholas Tested Pattern #20: Canned Response On Reverb.com

Test #145 on Normanrecords.com by Nathon Raine Jan 18, 2018 Desktop Checkout X.X% Sales

Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.

Test #134 on Kenhub.com by Niels Hapke Dec 14, 2017 Desktop Product X.X% Sales

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Test #83 on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017 Desktop Home & Landing X.X% Sales