All Latest 623 A/B Tests

In this experiment, more popular search categories (pills) were shown on the homepage based on analyzed search volume. Impact on searches and email subscriptions were measured.

In this experiment, a 3 step progress bar was added at the top of a signup funnel. Impact on signups was measured.

In this experiment, the control shows an (X) close option within a signup flow, whereas the variation had it removed. Clicking the close icon would collapse the signup modal and show the product page. Users were still able use the back and forward functionality.

(The test was inversed in order to fit the pattern). Impact on signups was measured.

The idea of this experiment was at least two fold. 1) the variation attempted to clarify that there is no payment today with the copy "Pay 0€ today" on the collapsed state of the payment amount. 2) clarify the payment terms with exact dates and amounts for future payments.

In this signup flow experiment, form fields on the right hand side (control) were shifted to the left column (variation). Impact on account creations and checkouts was measured.

This experiment was a retest of a previously tested test 491. Simiarly, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow in the variation. 

In this experiment, a photo of the real doctor behind a skin care product was shown throughout a signup / questionnaire flow. In the control version, the photo with introduction was only shown on the first screen. In the variation, the photo appeared on the first and all other screens - reinforcing expertise, authority and the idea of a consultation. Impact on signups and purchases was measured.

In this experiment, a "save 50%" badge was replaced with a "most popular" one with the intent of encouraging more users to select the higher priced plan. Impact on total and annual trial starts was measured.

In this experiment, a floating top navigation was shown with a "Join" button. In the control, the navigation was only visible at the top of the page. Also keep in mind that signup starts were also triggered throughout multiple CTAs throughout the page and from particular job detail pages. The a/b test ran on a listing page of Backstage - a casting call job site. Impact on signups  and checkouts was measured.

In this experiment, the call to action or button was raised above the legal text to be visible right away without scrolling. Additionally a error message was added for users that did not activate the checkbox to remind them that this is mandatory. Impact on signups and eventual follow-through to purchases (3 steps later) was measured.

In this experiment, pricing plans were laid out horizontally for easier comparison. In the variation, most of the plan benefits, features and differences were also referenced using a single lable that was left-aligned. The idea was to make the variables aligned and therefore more comparable.

This pricing table appeared at the bottom of a long design program landing page. Impact on leads and applications was measured.

CXL ran an interesting experiment that (1) added more specificity on a newsletter subscription page as well as (2) reinforced it consistently. Most visibly, an abstract or vague headline statement (control) was changed to a benefit oriented one - hinting that subscribers will eventually receive valuable case studies. This message was further reinforced with supporting copy that explained where these case studies are obtained from along with the frequency of the delivery. This same message was also reinforced with an image of actual case studies. The call to action button was also adjusted to mimic the benefit.

Impact on newsletter signups was measured.

This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.

This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.

This experiment shows a comparison between floating-field labels vs top-aligned labels. Form labels first appeared inline and as users would begin typing, they floated to the top of the field. In the other version, fixed field labels were shown above the form fields at all times. Impact on signups was measured.

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.

This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.