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Test #91 on 3dhubs.com by Rob DraaijerRob Draaijer Jan 01, 2017 Desktop Listing X.X% Leads

Rob Tested Pattern #9: Multiple Steps On 3dhubs.com

 - Variant A
 - Variant B

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Test #66 on Telestream.net by Chris GowardChris Goward Nov 01, 2016 Shopping Cart X.X% Sales

Chris Tested Pattern #9: Multiple Steps On Telestream.net

 - Variant A
 - Variant B

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #55 on Autodesk.com by Lisa SeamanLisa Seaman Aug 11, 2016 Desktop Home & Landing X.X% Progression

Lisa Tested Pattern #14: Exposed Menu Options On Autodesk.com

 - Variant A
 - Variant B

In this test, some of the menu options (accessible in the top right hamburger menu) were copied over onto the top navigation. The options that were exposed were "All Products", "Free Trial" and "Buy".

Test #18 on Caffeineinformer.com by James FosterJames Foster Jul 01, 2016 Mobile Home & Landing X.X% Progression

James Tested Pattern #2: Icon Labels On Caffeineinformer.com

 - Variant A
 - Variant B

This is a retest of Test017 with a lengthier testing duration.