All Latest 615 A/B Tests

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MOST RECENT TESTS

Test #274 on by Someone Someone Dec 16, 2019 Desktop Mobile Checkout

Someone Tested Pattern #1: Remove Coupon Fields

 - Variant A
 - Variant B

In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.

Test #271 on Analytics-toolkit.co... by Georgi Z. GeorgievGeorgi Z. Georgiev Nov 24, 2019 Desktop Mobile Signup

Georgi Tested Pattern #4: Testimonials On Analytics-toolkit.co...

 - Variant A
 - Variant B

In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com

Test #270 on Dentalplans.com by J.R. HernandezJ.R. Hernandez Nov 19, 2019 Desktop Listing

J.R. Tested Pattern #37: List Or Grid View On Dentalplans.com

 - Variant A
 - Variant B

In this experiment, a list view was tested against a grid view.

Test #268 on Backstage.com by Stanley ZuoStanley Zuo Nov 08, 2019 Mobile Listing

Stanley Tested Pattern #14: Exposed Menu Options On Backstage.com

 - Variant A
 - Variant B

The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options. 

Test #264 on Kenhub.com by Niels HapkeNiels Hapke Oct 05, 2019 Desktop Mobile Global

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

 - Variant A
 - Variant B

In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.

Test #263 on Goodui.org by Jakub LinowskiJakub Linowski Oct 04, 2019 Desktop Mobile Home & Landing

Jakub Tested Pattern #22: Empowering Headline On Goodui.org

 - Variant A
 - Variant B

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Test #105 on Inktweb.nl by Martijn OudMartijn Oud Sep 23, 2019 Desktop Mobile Signup

Martijn Tested Pattern #111: Field Explanations On Inktweb.nl

 - Variant A
 - Variant B

In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".

Test #258 on Thomasnet.com by Julian GaviriaJulian Gaviria Sep 12, 2019 Desktop Mobile Signup

Julian Tested Pattern #110: Optional Field Labels On Thomasnet.com

 - Variant A
 - Variant B

In this variation an optional field label was added.

Test #257 on Thomasnet.com by Julian GaviriaJulian Gaviria Sep 09, 2019 Desktop Mobile Signup

Julian Tested Pattern #109: Required Field Labels On Thomasnet.com

 - Variant A
 - Variant B

In this followup experiment, field labels without and with a marked asterisk were tested.

Test #256 on by Alex JamesAlex James Aug 23, 2019 Desktop Mobile Signup

Alex Tested Pattern #109: Required Field Labels

 - Variant A
 - Variant B

The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).

Test #255 on Thomasnet.com by Julian GaviriaJulian Gaviria Aug 22, 2019 Desktop Mobile Signup

Julian Tested Pattern #109: Required Field Labels On Thomasnet.com

 - Variant A
 - Variant B

In this experiment, field labels without and with a marked asterisk were tested.

Test #40 on Adoramapix.com by Herman KleinHerman Klein Aug 13, 2019 Desktop Product

Herman Tested Pattern #85: Benefit Button On Adoramapix.com

 - Variant A
 - Variant B

In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).

Test #252 on Thomasnet.com by Julian GaviriaJulian Gaviria Jul 30, 2019 Desktop Mobile Content

Julian Tested Pattern #107: Contrast Links & Buttons On Thomasnet.com

 - Variant A
 - Variant B

In this experiment a light blue bold link was tested against a darker blue bold link. 

Test #250 on Volders.de by Alexander KriegerAlexander Krieger Jul 25, 2019 Desktop Mobile Signup

Alexander Tested Pattern #106: Back Buttons On Volders.de

 - Variant A
 - Variant B

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

Test #248 on Volders.de by Alexander KriegerAlexander Krieger Jul 16, 2019 Desktop Signup

Alexander Tested Pattern #20: Canned Response On Volders.de

 - Variant A
 - Variant B

In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.

Test #39 on Over-blog.com by Tael PinaultTael Pinault Jul 02, 2019 Desktop Signup

Tael Tested Pattern #83: Progressive Fields On Over-blog.com

 - Variant A
 - Variant B

This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.

Test #246 on Thomasnet.com by Julian GaviriaJulian Gaviria Jun 12, 2019 Desktop Mobile Home & Landing

Julian Tested Pattern #88: Action Button On Thomasnet.com

 - Variant A
 - Variant B

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Test #245 on Kenhub.com by Niels HapkeNiels Hapke Jun 11, 2019 Desktop Signup

Niels Tested Pattern #19: Benefit Testimonials On Kenhub.com

 - Variant A
 - Variant B

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.

Test #243 on Goodui.org by Jakub LinowskiJakub Linowski Jun 05, 2019 Desktop Mobile Home & Landing

Jakub Tested Pattern #77: Filled Or Ghost Buttons On Goodui.org

 - Variant A
 - Variant B

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)