All Latest 626 A/B Tests

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.

This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

In this experiment, a free study guide ebook was promoted on a registration page.

In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)

In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.

In this experiment, the layout was condensed from a taller to a shorter one.

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email. 

In this experiment, a different style for keyword highlighting was used.

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

1. Fill out the termination
2. Send termination
3. Proof of termination

This experiment reduced the search form by removing the distance field.

In this variation, a number of social proof references were added to a signup modal.

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).