All Latest 620 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #301 on Zapimoveis.com.br by Vinicius Barros Peixoto May 31, 2020 Desktop Mobile Product X.X% Leads

Vinicius Tested Pattern #21: What It's Worth On Zapimoveis.com.br

In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.

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Test #285 on Ibood.com by Lukas Jorissen Feb 27, 2020 Desktop Product X.X% Sales

Lukas Tested Pattern #7: Social Counts On Ibood.com

In this experiment, realtime social proof information has been added below an add-to-cart button. The variation shows how many users that have viewed, or placed a product into their basket. Translated to "4 visitors have this product in their shopping cart."

Test #266 on by Someone Oct 25, 2019 Desktop Mobile Product X.X% Sales

Someone Tested Pattern #4: Testimonials

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

Test #40 on Adoramapix.com by Herman Klein Aug 13, 2019 Desktop Product X.X% Sales

Herman Tested Pattern #85: Benefit Button On Adoramapix.com

In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).

Test #244 on Mt.com by Vito Mediavilla Jun 06, 2019 Desktop Product X.X% Leads

Vito Tested Pattern #49: Above The Fold Call To Action On Mt.com

A product landing page with an image was tested against one without - raising the call to action above the fold.

Test #225 on by Devesh Khanal Feb 17, 2019 Desktop Product X.X% Sales

Devesh Tested Pattern #41: Sticky Call To Action

Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product X.X% Sales

Nicholas Tested Pattern #4: Testimonials On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Test #172 on Trydesignlab.com by Daniel Shapiro May 08, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com

Test #154 on Reverb.com by Nicholas Evans Feb 20, 2018 Desktop Mobile Product X.X% Signups

Nicholas Tested Pattern #59: Inverted Or Consistent Button Styles On Reverb.com

Test #152 on Reverb.com by Nicholas Evans Feb 13, 2018 Desktop Mobile Product X.X% Sales

Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com

Test #149 on Reverb.com by Nicholas Evans Feb 07, 2018 Desktop Product X.X% Signups

Nicholas Tested Pattern #16: Welcome Mat - Partial On Reverb.com

Test #147 on Reverb.com by Nicholas Evans Jan 25, 2018 Desktop Mobile Product X.X% Sales

Nicholas Tested Pattern #20: Canned Response On Reverb.com

Test #140 on Akademiafotografii.p... by Grzegorz Jancewicz Jan 05, 2018 Desktop Mobile Product X.X% Leads

Grzegorz Tested Pattern #46: Pay Later On Akademiafotografii.p...

The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".

Test #134 on Kenhub.com by Niels Hapke Dec 14, 2017 Desktop Product X.X% Sales

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Test #125 on Vivareal.com.br by Rodrigo Maués Nov 13, 2017 Desktop Product X.X% Leads