Etsy A/B Tests 3 Footer Variations With Their Story And Customer Support Links
Etsy was noticed testing at least 3 different footer variations which lead customers to a help center page. The longest variation with the most number of paragraphs also showed Etsy's story and community values - which seems to have been rejected. While variation (C) with two very concise and expandable questions, seems to have been rolled out - perhaps somewhat similar to the Frequently Asked Questions pattern.
C - Oct 18, 2023 Screenshot
Highlighted UI Changes From This Leak
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Lengthy What-Is-Etsy Footer
Here we have a variation with at least five lengthy paragraphs about Etsy's story and community values. The variation also shows two expandable questions and a link to the Help Center with additional customer support options.
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Shorter / Expandable What-Is-Etsy Footer
This variation condensed the footer to only two questions and the Help Center link.
This is very similar to Pattern #108: Frequently Asked Questions
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Three Column Paragraph Footer
This variation highlighted three paragraphs laid out horizontally about Etsy's story and community values. This also linked to the Help Center.
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