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Test #192 on Refactoring.guru by Alexander Shvets   Aug 07, 2018 Desktop Mobile Product

Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #190 on Diamondcandles.com by Peep Laja   Jul 26, 2018 Mobile Global

Peep Laja Tested Pattern #2: Icon Labels In Test #190 On Diamondcandles.com

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Test #188 on Thomasnet.com by Julian Gaviria   Jul 11, 2018 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

Test #187 on Trydesignlab.com by Will Anderson   Jul 09, 2018 Desktop Mobile Product

Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On Trydesignlab.com

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 

Test #186 on by Devesh Khanal   Jul 02, 2018 Mobile Home & Landing

Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186

In this experiment, additional product categories were added at the top of the navigation.

Test #176 on Kenhub.com by Niels Hapke   May 16, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #166 on Olark.com by Sunir Shah   Apr 05, 2018 Desktop Mobile Home & Landing

Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).