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MOST RECENT TESTS

Test #632 on Online.metro-cc.ru by Andrey AndreevAndrey Andreev Jan 30, 2026 Desktop Mobile Checkout

Andrey Tested Pattern #65: Add More For Extra Incentive On Online.metro-cc.ru

- Variant A
- Variant B

In this experiment, two changes were made to the checkout page: (1) the minimum basket size requirement was made more visible using a floating element, and (2) an additional threshold was introduced to encourage customers to add more items by offering a free gift at a higher spend level. The impact on sales was measured.

Test #560 on Finn.com by Daria KurchinskaiaDaria Kurchinskaia Oct 22, 2024 Mobile Desktop Checkout

Daria Tested Pattern #46: Pay Later On Finn.com

- Variant A
- Variant B

The idea of this experiment was at least two fold. 1) the variation attempted to clarify that there is no payment today with the copy "Pay 0€ today" on the collapsed state of the payment amount. 2) clarify the payment terms with exact dates and amounts for future payments.

Test #531 on Aboalarm.de by Katharina LayKatharina Lay May 03, 2024 Desktop Mobile Checkout

Katharina Tested Pattern #128: Standard Or Superscript Price Format On Aboalarm.de

- Variant A
- Variant B

In this experiment, the font of the euro cents amount was made smaller. Additional copy was also added underneath the price reinforcing that tax was already included in the price. Impact on transactions was measured.

Test #463 on Volders.de by Daria KurchinskaiaDaria Kurchinskaia Mar 25, 2023 Desktop Checkout

Daria Tested Pattern #115: Pricing Comparison Table On Volders.de

- Variant A
- Variant B

This experiment explored a pricing layout that enabled more feature comparisons. It also conveyed more clearly which features were missing between plans. The test has been inspired by this Netflix experiment. Impact on sales was measured.

Test #340 on by Jakub LinowskiJakub Linowski Feb 25, 2021 Desktop Checkout

Jakub Tested Pattern #114: Less Or More Visible Prices

- Variant A
- Variant B

In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.