All Latest 624 A/B Tests
MOST RECENT TESTS
Test #49 on
Menufy.com
by 
Aleksandr Elesev
Oct 26, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Aleksandr Tested Pattern #46: Pay Later On Menufy.com
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #202 on
Kenhub.com
by 
Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #176 on
Kenhub.com
by Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #4: Testimonials On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #174 on
Examine.com
by 
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Martin Tested Pattern #67: Currency & Taxes On Examine.com
Test #159 on
Swimsuitsforall.com
by 
Devesh Khanal
Mar 11, 2018
Desktop
Checkout
X.X%
Sales
Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com
Test #158 on
Kenhub.com
by Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #63: Trust Seals On Kenhub.com
Test #151 on
Mamaearth.ca
by 
Michael Bernstein
Feb 08, 2018
Desktop
Checkout
X.X%
Sales
Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca
Test #145 on
Normanrecords.com
by 
Nathon Raine
Jan 18, 2018
Desktop
Checkout
X.X%
Sales
Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com
In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Test #137 on
Trydesignlab.com
by 
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
X.X%
Sales
Daniel Tested Pattern #46: Pay Later On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #138 on
Trydesignlab.com
by Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
X.X%
Sales
Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #89 on
Ssdnodes.com
by 
Matt Connor
Jun 01, 2017
Desktop
Mobile
Checkout
X.X%
Sales
Matt Tested Pattern #4: Testimonials On Ssdnodes.com
Test #51 on
Menufy.com
by Aleksandr Elesev
Oct 20, 2016
Desktop
Mobile
Checkout
X.X%
Sales
Aleksandr Tested Pattern #63: Trust Seals On Menufy.com
Test #57 on
by 
Jakub Linowski
Jul 07, 2016
Desktop
Checkout
X.X%
Sales
Jakub Tested Pattern #66: Complementary Upsell
Test #129 on
Barackobama.com
by 
Kyle Rush
Jun 01, 2012
Desktop
Checkout
X.X%
Revenue
Kyle Tested Pattern #9: Multiple Steps On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush