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Test #280 on Volders.de by Alexander Krieger Jan 24, 2020 Desktop Mobile Signup X.X% Sales

Alexander Tested Pattern #3: Fewer Form Fields On Volders.de

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

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Test #274 on by Someone Dec 16, 2019 Desktop Mobile Checkout X.X% Sales

Someone Tested Pattern #1: Remove Coupon Fields

In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.

Test #270 on Dentalplans.com by J.R. Hernandez Nov 19, 2019 Desktop Listing X.X% Sales

J.R. Tested Pattern #37: List Or Grid View On Dentalplans.com

In this experiment, a list view was tested against a grid view.

Test #268 on Backstage.com by Stanley Zuo Nov 08, 2019 Mobile Listing X.X% Sales

Stanley Tested Pattern #14: Exposed Menu Options On Backstage.com

The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options.

Test #40 on Adoramapix.com by Herman Klein Aug 13, 2019 Desktop Product X.X% Sales

Herman Tested Pattern #85: Benefit Button On Adoramapix.com

In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).

Test #233 on Annonce.cz by Ondřej Ilinčev Apr 01, 2019 Desktop Signup X.X% Sales

Ondřej Tested Pattern #100: Postponed Registration On Annonce.cz

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.

Test #232 on Yoast.com by Sjardo Janssen Mar 15, 2019 Desktop Mobile Checkout X.X% Sales

Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

Test #225 on by Devesh Khanal Feb 17, 2019 Desktop Product X.X% Sales

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Test #191 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global X.X% Sales