All Latest 617 A/B Tests

MOST RECENT TESTS

Test #270 on Dentalplans.com by J.R. HernandezJ.R. Hernandez Nov 19, 2019 Desktop Listing X.X% Sales

J.R. Tested Pattern #37: List Or Grid View On Dentalplans.com

 - Variant A
 - Variant B

In this experiment, a list view was tested against a grid view.

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Test #268 on Backstage.com by Stanley ZuoStanley Zuo Nov 08, 2019 Mobile Listing X.X% Sales

Stanley Tested Pattern #14: Exposed Menu Options On Backstage.com

 - Variant A
 - Variant B

The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options. 

Test #240 on Thomasnet.com by Julian GaviriaJulian Gaviria May 16, 2019 Desktop Listing X.X% Engagement

Julian Tested Pattern #13: Centered Forms & Buttons On Thomasnet.com

 - Variant A
 - Variant B

In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)

Test #234 on by Alex JamesAlex James Apr 01, 2019 Desktop Listing X.X% Leads

Alex Tested Pattern #101: Search Keyword Highlighting

 - Variant A
 - Variant B

In this experiment, a different style for keyword highlighting was used.

Test #230 on Goodui.org by Jakub LinowskiJakub Linowski Mar 09, 2019 Desktop Mobile Listing X.X% Engagement

Jakub Tested Pattern #56: Hover Button On Goodui.org

 - Variant A
 - Variant B

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.

Test #222 on Thomasnet.com by Julian GaviriaJulian Gaviria Feb 01, 2019 Desktop Listing X.X% Leads

Julian Tested Pattern #7: Social Counts On Thomasnet.com

 - Variant A
 - Variant B

In this variation, a number of social proof references were added to a signup modal.

Test #220 on by Alex JamesAlex James Jan 18, 2019 Desktop Listing X.X% Leads

Alex Tested Pattern #34: Open In A New Tab

 - Variant A
 - Variant B

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).

Test #215 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Dec 21, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

 - Variant A
 - Variant B

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

Test #209 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Nov 12, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

 - Variant A
 - Variant B

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

Test #196 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

 - Variant A
 - Variant B

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Test #156 on Mt.com by Vito MediavillaVito Mediavilla Feb 25, 2018 Desktop Listing X.X% Leads

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

 - Variant A
 - Variant B

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).