Pattern #49: Above The Fold Call To Action

Pattern Author: Daniel Shapiro - Co-Founder @ Designlab

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
Above The Fold Call To Action

Pattern Properties

  1. Add: Visible Call To Action Repetition

    The pattern suggests to raise a call to action visibly above the fold. The idea is if a button is more visible, more people will act on it. The counter hypothesis is that by placing it earlier, some people might not be ready to act just yet. Perhaps positioning the call to action further down, generates more motivation to act.

  • Test 185
  • Tested on Retrome.pl by Grzegorz Jancewicz
  • Jul 03, 2018

Find Out How It Performed
With 823 Visitors
Screen: Listing
Devices: Mobile

  • Measured by successful quote submissions

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits to quote page

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

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  • Test 170
  • Tested on Goodui.org by Jakub Linowski
  • Apr 24, 2018

Find Out How It Performed
With 11,616 Visitors
Screen: Home & Landing
Devices: Desktop, Mobile

  • Measured by adds to cart

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by visits on any 3 links to search results

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

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  • Test 160
  • Tested on Examine.com by Martin Wong
  • Mar 15, 2018

Find Out How It Performed
With 25,025 Visitors
Screen: Product
Devices: Desktop, Mobile

  • Measured by bundle and individual purchases

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by checkout visits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

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  • Test 146
  • Tested on Goodui.org by Jakub Linowski
  • Jan 25, 2018

Find Out How It Performed
With 1,090 Visitors
Screen: Home & Landing
Devices: Desktop, Mobile

  • Measured by form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

  • Measured by focus on form field

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

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  • Test 141
  • Tested on Trydesignlab.com by Daniel Shapiro
  • Jan 05, 2018

Find Out How It Performed
With 5,789 Visitors
Screen: Product

  • Measured by form submits

    (?)% Converted ((?) of (?) visits)
    (?)% Converted ((?) of (?) visits)

Get Access To Full Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.

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