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Test #453 on by Jakub LinowskiJakub Linowski Jan 31, 2023 Desktop Mobile Shopping Cart X.X% Sales

Jakub Tested Pattern #64: Tunnel

 - Variant A
 - Variant B

In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.

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Test #454 on Trenyrkarna.cz by Ondřej IlinčevOndřej Ilinčev Jan 31, 2023 Desktop Mobile Shopping Cart X.X% Sales

Ondřej Tested Pattern #64: Tunnel On Trenyrkarna.cz

 - Variant A
 - Variant B

In this shopping cart experiment, a tall footer was completely removed. The footer contained elements such as: app download links, a newsletter signup, secondary web site links, trust symbols, social media icons and company contant information. Impact on sales was measured.

Test #353 on Backstage.com by Stanley ZuoStanley Zuo May 12, 2021 Desktop Product X.X% Signups

Stanley Tested Pattern #13: Centered Forms & Buttons On Backstage.com

 - Variant A
 - Variant B

This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.

Test #343 on Snocks.com by Samuel HessSamuel Hess Mar 12, 2021 Desktop Mobile Product X.X% Sales

Samuel Tested Pattern #122: Zigzag Layout On Snocks.com

 - Variant A
 - Variant B

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Test #270 on Dentalplans.com by J.R. HernandezJ.R. Hernandez Nov 19, 2019 Desktop Listing X.X% Sales

J.R. Tested Pattern #37: List Or Grid View On Dentalplans.com

 - Variant A
 - Variant B

In this experiment, a list view was tested against a grid view.

Test #202 on Kenhub.com by Niels HapkeNiels Hapke Oct 01, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

 - Variant A
 - Variant B

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.