All Latest 626 A/B Tests
MOST RECENT TESTS
Test #257 on
Thomasnet.com
by 
Julian Gaviria
Sep 09, 2019
Desktop
Mobile
Signup
X.X%
Signups
Julian Tested Pattern #109: Required Field Labels On Thomasnet.com
In this followup experiment, field labels without and with a marked asterisk were tested.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #256 on
by 
Alex James
Aug 23, 2019
Desktop
Mobile
Signup
X.X%
Signups
Alex Tested Pattern #109: Required Field Labels
The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Test #40 on
Adoramapix.com
by 
Herman Klein
Aug 13, 2019
Desktop
Product
X.X%
Sales
Herman Tested Pattern #85: Benefit Button On Adoramapix.com
In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).
Test #252 on
Thomasnet.com
by Julian Gaviria
Jul 30, 2019
Desktop
Mobile
Content
X.X%
Engagement
Julian Tested Pattern #107: Contrast Links & Buttons On Thomasnet.com
In this experiment a light blue bold link was tested against a darker blue bold link.
Test #250 on
Volders.de
by 
Alexander Krieger
Jul 25, 2019
Desktop
Mobile
Signup
X.X%
Signups
Alexander Tested Pattern #106: Back Buttons On Volders.de
In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.
Test #39 on
Over-blog.com
by 
Tael Pinault
Jul 02, 2019
Desktop
Signup
X.X%
Signups
Tael Tested Pattern #83: Progressive Fields On Over-blog.com
This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.
Test #246 on
Thomasnet.com
by Julian Gaviria
Jun 12, 2019
Desktop
Mobile
Home & Landing
X.X%
Progression
Julian Tested Pattern #88: Action Button On Thomasnet.com
In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Test #245 on
Kenhub.com
by 
Niels Hapke
Jun 11, 2019
Desktop
Signup
X.X%
Signups
Niels Tested Pattern #19: Benefit Testimonials On Kenhub.com
In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.
Test #242 on
by Alex James
May 27, 2019
Desktop
Mobile
Signup
X.X%
Signups
Alex Tested Pattern #7: Social Counts
Test #241 on
Kenhub.com
by Niels Hapke
May 24, 2019
Desktop
Mobile
Signup
X.X%
Signups
Niels Tested Pattern #105: Lead Magnets On Kenhub.com
In this experiment, a free study guide ebook was promoted on a registration page.
Test #240 on
Thomasnet.com
by Julian Gaviria
May 16, 2019
Desktop
Listing
X.X%
Engagement
Julian Tested Pattern #13: Centered Forms & Buttons On Thomasnet.com
In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)
Test #236 on
by Alex James
Apr 04, 2019
Desktop
Signup
X.X%
Signups
Alex Tested Pattern #9: Multiple Steps
In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Test #233 on
Annonce.cz
by 
Ondřej Ilinčev
Apr 01, 2019
Desktop
Signup
X.X%
Sales
Ondřej Tested Pattern #100: Postponed Registration On Annonce.cz
In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.
Test #234 on
by Alex James
Apr 01, 2019
Desktop
Listing
X.X%
Leads
Alex Tested Pattern #101: Search Keyword Highlighting
In this experiment, a different style for keyword highlighting was used.
Test #232 on
Yoast.com
by 
Sjardo Janssen
Mar 15, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #230 on
Goodui.org
by 
Jakub Linowski
Mar 09, 2019
Desktop
Mobile
Listing
X.X%
Engagement
Jakub Tested Pattern #56: Hover Button On Goodui.org
In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Test #225 on
by 
Devesh Khanal
Feb 17, 2019
Desktop
Product
X.X%
Sales
Devesh Tested Pattern #41: Sticky Call To Action
Test #224 on
by Alex James
Feb 11, 2019
Desktop
Home & Landing
X.X%
Progression
Alex Tested Pattern #3: Fewer Form Fields
This experiment reduced the search form by removing the distance field.
Test #222 on
Thomasnet.com
by Julian Gaviria
Feb 01, 2019
Desktop
Listing
X.X%
Leads
Julian Tested Pattern #7: Social Counts On Thomasnet.com
In this variation, a number of social proof references were added to a signup modal.
Test #220 on
by Alex James
Jan 18, 2019
Desktop
Listing
X.X%
Leads
Alex Tested Pattern #34: Open In A New Tab
This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).