All Latest 615 A/B Tests

In this experiment, more popular search categories (pills) were shown on the homepage based on analyzed search volume. Impact on searches and email subscriptions were measured.

In this experiment, the homepage interaction, headline, and images were changed. In the control, users saw a single “Shop Now” button leading directly to products. In the variation, users first chose between “Reset” or “Lose Weight,” then selected a duration in days before being shown products. The impact on sales was measured.

In this experiment, a series of brand logos with links to product listing pages were added - enabling another layer of search. Impact on products purchased was measured.

In this experiment, 4 selling points were added at the top of the homepage. Clicking on them would launch a modal with more details.

In this experiment, three popular juice products were shown higher on the variation (instead of lower in the control). Impact on sales was measured.

In this experiment, the variation added popular categories with links at the top of the homepage. This was done for all sets of user segments: new and returning. Impact on transactions was measured.

In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.

In this experiment, recently purchased products were appended at the top of the homepage. The test ran for loggedin users only. Impact on add-to-cart, sales and revenue was measured.

In this experiment, very short form testimonials (with a reference to over 3 million customers) were replaced with 3 more elaborate ones. These elaborate or benefit testimonials contained: highlighted statements, star reviews, emphasized location, tag summaries and photos of the purchased product. The control also contained a 3 testimonial carousel interaction.

This test appeared at the bottom of a longer homepage with additional product listings above.

In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.

In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.

In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)

In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

In this experiment, a single long form was broken into at least 3 steps. 

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.