All Latest 633 A/B Tests

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Test #636 on Backstage.com by Stanley ZuoStanley Zuo Feb 24, 2026 Desktop Mobile Pricing X.X% Progression

Stanley Tested Pattern #114: Less Or More Visible Prices On Backstage.com

- Variant A
- Variant B

In this experiment, a larger vs smaller font size for the yearly price was tested. Impact on annual subscription clicks was measured. (The experiment has been inverted to fit the pattern.)
Total Sample: 6,978 • Statistical Power at 5% MDE: 31.4%

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Test #504 on Volders.de by Michal FiechMichal Fiech Nov 17, 2023 Desktop Mobile Pricing X.X% Revenue

Michal Tested Pattern #113: More Or Fewer Plans On Volders.de

- Variant A
- Variant B

In this experiment, the cheapest pricing plan was removed from a set of 2 options. This only left the most expensive pricing plan as the option. Impact on sales and revenue was measured.

Test #501 on Volders.de by Daria KurchinskaiaDaria Kurchinskaia Nov 02, 2023 Desktop Mobile Pricing X.X% Sales

Daria Tested Pattern #132: One Time Payment Copy On Volders.de

- Variant A
- Variant B

In this experiment, the wording "one-time payment" was appended below all three pricing plans for a contract cancelation service. Impact on orders placed was measured. (Translated from German: "Einmalige Zahlung").
Total Sample: 89,887 • Statistical Power at 5% MDE: 99.9%

Test #487 on Learnwithhomer.com by Stanley ZuoStanley Zuo Aug 10, 2023 Mobile Pricing X.X% Signups

Stanley Tested Pattern #78: Tags, Badges And Structured Information On Learnwithhomer.com

- Variant A
- Variant B

In this experiment, a "save 50%" badge was replaced with a "most popular" one with the intent of encouraging more users to select the higher priced plan. Impact on total and annual trial starts was measured.
Total Sample: 19,769 • Statistical Power at 5% MDE: 16.3%

Test #431 on Volders.de by Daria KurchinskaiaDaria Kurchinskaia Sep 23, 2022 Desktop Mobile Pricing X.X% Sales

Daria Tested Pattern #21: What It's Worth On Volders.de

- Variant A
- Variant B

In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.
Total Sample: 34,645 • Statistical Power at 5% MDE: 97.1%

Test #379 on Learnwithhomer.com by Stanley ZuoStanley Zuo Oct 15, 2021 Mobile Pricing X.X% Sales

Stanley Tested Pattern #112: Lower Price Frames On Learnwithhomer.com

- Variant A
- Variant B

In this experiment, the annual plan was standardized and framed in a monthly price context. This was more comparable with the monthly plan price above. Please also note that the annual billing price was also kept and clearly stated. Impact on overall sales and annual plan sales was measured.
Total Sample: 3,437 • Statistical Power at 5% MDE: 22.3%

Test #357 on Baremetrics.com by Brian SierakowskiBrian Sierakowski Jun 02, 2021 Desktop Mobile Pricing X.X% Signups

Brian Tested Pattern #113: More Or Fewer Plans On Baremetrics.com

- Variant A
- Variant B

In this experiment, a single focus signup was transformed into a pricing comparison table. Impact on signups was measured.
Total Sample: 4,947 • Statistical Power at 5% MDE: 5.5%

Test #306 on Backstage.com by Stanley ZuoStanley Zuo Jul 09, 2020 Desktop Mobile Pricing X.X% Sales

Stanley Tested Pattern #69: Autodiscounting On Backstage.com

- Variant A
- Variant B

In this experiment, the only change was an added message at the top of the pricing screen, clarifying that there is an active discount on a yearly plan. The discount was already communicated with a strike-through price on the control version as well. The variation simply emphasized this aggressively. 
Total Sample: 15,106 • Statistical Power at 5% MDE: 17.8%

Test #287 on Goodui.org by Jakub LinowskiJakub Linowski Mar 04, 2020 Desktop Mobile Pricing X.X% Sales

Jakub Tested Pattern #117: Company Logos On Goodui.org

- Variant A
- Variant B

In this experiment, a handful of customers and contributors from GoodUI were added on a pricing page to test the effect on sales.
Total Sample: 6,021 • Statistical Power at 5% MDE: 4.4%

Test #265 on Poll-app.com by Pierre Olivier MartelPierre Olivier Martel Oct 17, 2019 Desktop Mobile Pricing X.X% Sales

Pierre Olivier Tested Pattern #112: Lower Price Frames On Poll-app.com

- Variant A
- Variant B

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years. 
Total Sample: 4,157 • Statistical Power at 5% MDE: 7.9%