All Latest 617 A/B Tests

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Device

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Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #39 on Over-blog.com by Tael Pinault Jul 02, 2019 Desktop Signup X.X% Signups

Tael Tested Pattern #83: Progressive Fields On Over-blog.com

This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.

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Test #245 on Kenhub.com by Niels Hapke Jun 11, 2019 Desktop Signup X.X% Signups

Niels Tested Pattern #19: Benefit Testimonials On Kenhub.com

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.

Test #242 on by Alex James May 27, 2019 Desktop Mobile Signup X.X% Signups

Alex Tested Pattern #7: Social Counts

Test #241 on Kenhub.com by Niels Hapke May 24, 2019 Desktop Mobile Signup X.X% Signups

Niels Tested Pattern #105: Lead Magnets On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Test #236 on by Alex James Apr 04, 2019 Desktop Signup X.X% Signups

Alex Tested Pattern #9: Multiple Steps

In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.

Test #233 on Annonce.cz by Ondřej Ilinčev Apr 01, 2019 Desktop Signup X.X% Sales

Ondřej Tested Pattern #100: Postponed Registration On Annonce.cz

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.

Test #206 on Yummly.com by Kimberly Cheung Oct 25, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #193 on Yummly.com by Marcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #189 on Yummly.com by Kimberly Cheung Jul 23, 2018 Desktop Mobile Signup X.X% Signups