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Test #4 on by Oskar ZabikOskar Zabik Dec 03, 2014 Mobile Desktop Product

Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button

 - Variant A
 - Variant B

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.