Only members may see the remaining patterns sorted by winning and losing tests.
Right now patterns are only shown chronologically without any test data because you’re logged out.
Join To Access All Patterns & Tests
Jaymie Friesen Recently tested by 
Jakub Linowski on Jul 22, 2024
Pattern #7: Social Counts
Based on 17 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Someone Recently tested by 
Melina Hess on Mar 31, 2025
Pattern #6: Customer Star Ratings
Based on 7 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Hugo Palm Recently tested by
Jakub Linowski on Feb 27, 2022
Pattern #5: Top Aligned Labels
Based on 3 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Herman Klein Recently tested by
Jakub Linowski on Dec 07, 2023
Pattern #4: Testimonials
Based on 20 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Herman Klein Recently tested by 
Alexander Krieger on May 12, 2023
Pattern #3: Fewer Form Fields
Based on 13 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
James Foster Recently tested by 
Kyle Phillips on Jan 25, 2021
Pattern #2: Icon Labels
Based on 8 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
Herman Klein Recently tested by
Melina Hess on Jan 19, 2022
Pattern #1: Remove Coupon Fields
Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much
View By Screen:
View By Metric:
View By Tag:
Fast Forward Your Conversion Rates With
Access To All 140 Patterns
Based On 560 Tests
Total sample size of all tests is based on 111,164,540 visitors - that's a lot of testing time to do on your own.
Company-Wide
$680
/ month
Billed yearly at $8160$9792
Unlimited User Accounts
License to use the data by unlimited users.
Access to 560+ searchable a/b tests
Sort patterns and tests by impact
Access to all templates
1 A/B Test Review per month
1:1 call to offer feedback on test design
Team
$120
/ month
Billed yearly at $1440$1728
5 User Accounts
License to use the data by up to 5 users.
Access to 560+ searchable a/b tests
Sort patterns and tests by impact
Access to all templates
Solo
$60
/ month
Billed yearly at $720$864
1 User Account
License to use the data by 1 user.
Access to 560+ searchable a/b tests
Sort patterns and tests by impact
Access to all templates
All Plans Come With
Access To All Tests
Get access to all published tests to guide your own design & experiments.
5+ New Tests Each Month
Get 5 new A/B tests each month as we obtain new test results.
Cancel Anytime
If you find that GoodUI Premium isn't for you, you can cancel at any time.
Companies That Trust GoodUI Patterns & Tests For Higher Conversions
