12 Patterns and Tests by Rodrigo Maués

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Pattern #8  Tested 5 times  First tested by Greg Van Horn  Recently tested by Patrick McKenzie on Aug 26, 2016

Pattern #8: Natural Language Forms

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Pattern #7  Tested 18 times  First tested by Jaymie Friesen  Recently tested by Andrey Andreev on Jun 24, 2025

Pattern #7: Social Counts

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Pattern #6  Tested 7 times  First tested by Someone   Recently tested by Melina Hess on Mar 31, 2025

Pattern #6: Customer Star Ratings

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Pattern #5  Tested 3 times  First tested by Hugo Palm  Recently tested by Jakub Linowski on Feb 27, 2022

Pattern #5: Top Aligned Labels

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Pattern #4  Tested 20 times  First tested by Herman Klein  Recently tested by Jakub Linowski on Dec 07, 2023

Pattern #4: Testimonials

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Pattern #3  Tested 13 times  First tested by Herman Klein  Recently tested by Alexander Krieger on May 12, 2023

Pattern #3: Fewer Form Fields

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Editor's Pick
Pattern #2  Tested 8 times  First tested by James Foster  Recently tested by Kyle Phillips on Jan 25, 2021

Pattern #2: Icon Labels

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Pattern #1  Tested 6 times  First tested by Herman Klein  Recently tested by Melina Hess on Jan 19, 2022

Pattern #1: Remove Coupon Fields

Based on 6 Tests, Members See How Likely Version This Pattern Wins Or Loses And By How Much

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