All Latest 620 A/B Tests
MOST RECENT TESTS
Test #344 on
by 
Jakub Linowski
Mar 11, 2021
Desktop
Checkout
X.X%
Sales
Jakub Tested Pattern #108: Frequently Asked Questions
Three common delivery questions were answered at the bottom of a checkout page.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #340 on
by Jakub Linowski
Feb 25, 2021
Desktop
Checkout
X.X%
Sales
Jakub Tested Pattern #114: Less Or More Visible Prices
In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.
Test #320 on
by Jakub Linowski
Oct 20, 2020
Desktop
Checkout
X.X%
Sales
Jakub Tested Pattern #49: Above The Fold Call To Action
An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.
Test #61 on
by 
Someone
Jun 26, 2020
Desktop
Checkout
X.X%
Sales
Someone Tested Pattern #9: Multiple Steps
In this experiment, a single screen checkout was turned into a series of smaller steps in variation B. This was achieved by showing fewer fields on the first step, and shifting the remaining ones into a 3 step modal popup. The experiment measured successful transactions (sales).
Test #274 on
by Someone
Dec 16, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Someone Tested Pattern #1: Remove Coupon Fields
In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.
Test #267 on
Backstage.com
by 
Stanley Zuo
Nov 05, 2019
Mobile
Checkout
X.X%
Sales
Stanley Tested Pattern #99: Progress Bar On Backstage.com
A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.
Test #261 on
Valkexclusief.nl
by 
Online Dialogue
Sep 20, 2019
Desktop
Checkout
X.X%
Sales
Online Tested Pattern #111: Field Explanations On Valkexclusief.nl
In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."
Test #232 on
Yoast.com
by 
Sjardo Janssen
Mar 15, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #229 on
by Jakub Linowski
Mar 08, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Jakub Tested Pattern #99: Progress Bar
Test #228 on
by Jakub Linowski
Mar 05, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Jakub Tested Pattern #99: Progress Bar
The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Test #49 on
Menufy.com
by 
Aleksandr Elesev
Oct 26, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Aleksandr Tested Pattern #46: Pay Later On Menufy.com
Test #202 on
Kenhub.com
by 
Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #176 on
Kenhub.com
by Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #4: Testimonials On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #174 on
Examine.com
by 
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Martin Tested Pattern #67: Currency & Taxes On Examine.com
Test #158 on
Kenhub.com
by Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #63: Trust Seals On Kenhub.com
Test #159 on
Swimsuitsforall.com
by 
Devesh Khanal
Mar 11, 2018
Desktop
Checkout
X.X%
Sales
Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com
Test #151 on
Mamaearth.ca
by 
Michael Bernstein
Feb 08, 2018
Desktop
Checkout
X.X%
Sales
Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca
Test #145 on
Normanrecords.com
by 
Nathon Raine
Jan 18, 2018
Desktop
Checkout
X.X%
Sales
Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com
In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Test #138 on
Trydesignlab.com
by 
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
X.X%
Sales
Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #137 on
Trydesignlab.com
by Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
X.X%
Sales
Daniel Tested Pattern #46: Pay Later On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.