All Latest 492 A/B Tests
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MOST RECENT TESTS
Katharina Lay Tested Pattern #134: Optional or Confident Recommendation In Test #519 On Volders.de
In this experiment, copy around an upsell was changed from using "optional" to "our recommendation for you". The idea was to recommend two upsells with more confidence. Impact on the two upsells (secure, and express) as well as overall transactions was measured.
Jakub Linowski Tested Pattern #64: Tunnel In Test #518
This was an experiment on the first checkout step where users would enter shipping information. The control had a longer footer with more additional sitewide links and a call to action to a newsletter. The variation removed these elements and kept the focus on the shipping information task. Impact on progression to next step and sales was measured.
Daria Kurchinskaia Tested Pattern #78: Tags, Badges And Structured Information In Test #517 On Aboalarm.de
In this experiment, a "most popular" badge ("am beliebsten") was appended to the middle plan of a contract cancellation service. Impact on overall purchases and revenue was measured.
Aleksandr Elesev Tested Pattern #124: Confirmed Selection In Test #483 On Menufy.com
In this experiment, a thanking confirmation message was appended at the top of the checkout screen of a local food delivery service. Impact on completed transactions was measured.
Stanley Zuo Tested Pattern #15: Bulleted Reassurances In Test #481 On Backstage.com
In this experiment, selling points and benefits of a subscription were placed as bullets at the top of a checkout page. The benefits highlighted things such as: unlimited applications, access to vetted jobs and the ability to cancel anytime. Impact on sales was measured.
Jakub Linowski Tested Pattern #124: Confirmed Selection In Test #482
In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.
Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #479 On Aboalarm.de
In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. Benefit items not included in the lower plans were also shown with grayed out styles (and an "x"). Clearly the higher paid plan had all the benefits listed. Impact on transactions was measured.
Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #480 On Aboalarm.de
In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. The lowest plan only had one benefit, whereas the highest plan had 3. Impact on transactions was measured.
Daria Kurchinskaia Tested Pattern #115: Pricing Comparison Table In Test #463 On Volders.de
This experiment explored a pricing layout that enabled more feature comparisons. It also conveyed more clearly which features were missing between plans. The test has been inspired by this Netflix experiment. Impact on sales was measured.
Daria Kurchinskaia Tested Pattern #103: Money Back Guarantee In Test #458 On Volders.de
In this experiment, a cancelation guarantee was added believing it would make users feel safer while canceling their contracts with Volders (the paid service being offered). The variation appended a Guarantee in the headline as a hyperlink with an explanatory tooltip shown on hover. This variation change was added to multiple screens throughout the checkout flow (a 5 step process).
Daria Kurchinskaia Tested Pattern #62: Urgent Next Day Delivery In Test #452 On Volders.de
In this experiment, a count down timer was added near the top of a checkout page. The timer was only shown before 1pm and clarified that the serivce (contract cancellation) will be initiated on the same day if users act before a cut off time. Impact on completed payments was measured.
Daria Kurchinskaia Tested Pattern #9: Multiple Steps In Test #435 On Volders.de
In this experiment, a question about a customer's reason for purchase was broken out into a separate step and moved earlier in the process. In the control, this question was asked in the final checkout step along with a plan selection (Step 4 of 4). In the variation, this question was shifted as a standalone first step (Step 1 of 5). Impact on completed purchases was measured (for a contract cancellation service in this case).
Daniel Shapiro Tested Pattern #28: Easiest Fields First In Test #427 On Designlab.com
In this experiment, the course enrollment start date was moved from step 2 to step 1 of an enrollment / checkout flow. The test was run by Designlab - that offers design courses and education with a strong element of mentorship. Impact on progression to next step and completed transactions were measured.
Stanley Zuo Tested Pattern #3: Fewer Form Fields In Test #415 On Learnwithhomer.com
Do fewer confirmation form fields matter? In this experiment, redundant password and email confirmation fields were removed during a signup / checkout funnel. Impact on signups was measured.
Frederik Fröhle Tested Pattern #98: Auto Suggest In Test #414 On Volders.de
Does adding Google's address auto complete functionality to an address field help with higher form completions? This auto fill feature has been tested in the variation of a contract cancellation funnel. After selecting an auto completed address from a pulldown menu, the following fields were preselected: house number, zip code, city and country (potentially lowering friction?). Impact on successful form completions (contract cancellations) has been measured. Notice how the form also expanded progressively upon selecting the complete address in the variation.
Frederik Fröhle Tested Pattern #15: Bulleted Reassurances In Test #412 On Volders.de
The Volders experimentation team assumed that adding information about how long it might take to get a cancellation confirmation near a CTA Button would result in higher cancellation requests (the paid service being offered).
The variation contained additional copy translated from German to: "Most of our users receive their cancellation confirmation from <vendor> within 14 days by email or letter."
Jakub Linowski Tested Pattern #42: Countdown Timer In Test #403
In this experiment, an urgency related message with a dynamic countdown timer was added on the final checkout screen. Impact on sales was measured.
Jakub Linowski Tested Pattern #35: Floating Labels In Test #399
In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).
Melina Hess Tested Pattern #106: Back Buttons In Test #390 On Snocks.com
In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.
Keenan Davis Tested Pattern #1: Remove Coupon Fields In Test #389 On Svsound.com
In this simple experiment, a highly visible coupon field was replaced with a less visible (but clickable) link in the variation. Clicking on the link would show the coupon field. Impact on sales and revenue was measured.