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MOST RECENT TESTS

Test #519 on Volders.de by Katharina Lay   Feb 23, 2024 Desktop Mobile Checkout

Katharina Lay Tested Pattern #134: Optional or Confident Recommendation In Test #519 On Volders.de

In this experiment, copy around an upsell was changed from using "optional" to "our recommendation for you". The idea was to recommend two upsells with more confidence. Impact on the two upsells (secure, and express) as well as overall transactions was measured.

Test #518 on by Jakub Linowski   Feb 14, 2024 Mobile Checkout

Jakub Linowski Tested Pattern #64: Tunnel In Test #518

This was an experiment on the first checkout step where users would enter shipping information. The control had a longer footer with more additional sitewide links and a call to action to a newsletter. The variation removed these elements and kept the focus on the shipping information task. Impact on progression to next step and sales was measured.

Test #517 on Aboalarm.de by Daria Kurchinskaia   Feb 12, 2024 Desktop Checkout

Daria Kurchinskaia Tested Pattern #78: Tags, Badges And Structured Information In Test #517 On Aboalarm.de

In this experiment, a "most popular" badge ("am beliebsten") was appended to the middle plan of a contract cancellation service. Impact on overall purchases and revenue was measured.

Test #483 on Menufy.com by Aleksandr Elesev   Jul 17, 2023 Desktop Checkout

Aleksandr Elesev Tested Pattern #124: Confirmed Selection In Test #483 On Menufy.com

In this experiment, a thanking confirmation message was appended at the top of the checkout screen of a local food delivery service. Impact on completed transactions was measured.

Test #481 on Backstage.com by Stanley Zuo   Jul 14, 2023 Desktop Mobile Checkout

Stanley Zuo Tested Pattern #15: Bulleted Reassurances In Test #481 On Backstage.com

In this experiment, selling points and benefits of a subscription were placed as bullets at the top of a checkout page. The benefits highlighted things such as: unlimited applications, access to vetted jobs and the ability to cancel anytime. Impact on sales was measured.

Test #482 on by Jakub Linowski   Jul 13, 2023 Desktop Mobile Checkout

Jakub Linowski Tested Pattern #124: Confirmed Selection In Test #482

In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.

Test #479 on Aboalarm.de by Daria Kurchinskaia   Jun 15, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #479 On Aboalarm.de

In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. Benefit items not included in the lower plans were also shown with grayed out styles (and an "x"). Clearly the higher paid plan had all the benefits listed. Impact on transactions was measured. 

Test #480 on Aboalarm.de by Daria Kurchinskaia   Jun 15, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #480 On Aboalarm.de

In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. The lowest plan only had one benefit, whereas the highest plan had 3. Impact on transactions was measured. 

Test #463 on Volders.de by Daria Kurchinskaia   Mar 25, 2023 Desktop Checkout

Daria Kurchinskaia Tested Pattern #115: Pricing Comparison Table In Test #463 On Volders.de

This experiment explored a pricing layout that enabled more feature comparisons. It also conveyed more clearly which features were missing between plans. The test has been inspired by this Netflix experiment. Impact on sales was measured.

Test #458 on Volders.de by Daria Kurchinskaia   Feb 27, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #103: Money Back Guarantee In Test #458 On Volders.de

In this experiment, a cancelation guarantee was added believing it would make users feel safer while canceling their contracts with Volders (the paid service being offered). The variation appended a Guarantee in the headline as a hyperlink with an explanatory tooltip shown on hover. This variation change was added to multiple screens throughout the checkout flow (a 5 step process).

Test #452 on Volders.de by Daria Kurchinskaia   Jan 30, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #62: Urgent Next Day Delivery In Test #452 On Volders.de

In this experiment, a count down timer was added near the top of a checkout page. The timer was only shown before 1pm and clarified that the serivce (contract cancellation) will be initiated on the same day if users act before a cut off time. Impact on completed payments was measured.

Test #435 on Volders.de by Daria Kurchinskaia   Oct 17, 2022 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #9: Multiple Steps In Test #435 On Volders.de

In this experiment, a question about a customer's reason for purchase was broken out into a separate step and moved earlier in the process. In the control, this question was asked in the final checkout step along with a plan selection (Step 4 of 4). In the variation, this question was shifted as a standalone first step (Step 1 of 5). Impact on completed purchases was measured (for a contract cancellation service in this case).

Test #427 on Designlab.com by Daniel Shapiro   Aug 10, 2022 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #28: Easiest Fields First In Test #427 On Designlab.com

In this experiment, the course enrollment start date was moved from step 2 to step 1 of an enrollment / checkout flow. The test was run by Designlab - that offers design courses and education with a strong element of mentorship. Impact on progression to next step and completed transactions were measured.

Test #415 on Learnwithhomer.com by Stanley Zuo   Jun 09, 2022 Mobile Checkout

Stanley Zuo Tested Pattern #3: Fewer Form Fields In Test #415 On Learnwithhomer.com

Do fewer confirmation form fields matter? In this experiment, redundant password and email confirmation fields were removed during a signup / checkout funnel. Impact on signups was measured.

Test #414 on Volders.de by Frederik Fröhle   May 31, 2022 Desktop Mobile Checkout

Frederik Fröhle Tested Pattern #98: Auto Suggest In Test #414 On Volders.de

Does adding Google's address auto complete functionality to an address field help with higher form completions? This auto fill feature has been tested in the variation of a contract cancellation funnel. After selecting an auto completed address from a pulldown menu, the following fields were preselected: house number, zip code, city and country (potentially lowering friction?). Impact on successful form completions (contract cancellations) has been measured. Notice how the form also expanded progressively upon selecting the complete address in the variation.  

Test #412 on Volders.de by Frederik Fröhle   May 16, 2022 Desktop Mobile Checkout

Frederik Fröhle Tested Pattern #15: Bulleted Reassurances In Test #412 On Volders.de

The Volders experimentation team assumed that adding information about how long it might take to get a cancellation confirmation near a CTA Button would result in higher cancellation requests (the paid service being offered).

The variation contained additional copy translated from German to: "Most of our users receive their cancellation confirmation from <vendor> within 14 days by email or letter."

Test #403 on by Jakub Linowski   Mar 29, 2022 Desktop Mobile Checkout

Jakub Linowski Tested Pattern #42: Countdown Timer In Test #403

In this experiment, an urgency related message with a dynamic countdown timer was added on the final checkout screen. Impact on sales was measured.

Test #399 on by Jakub Linowski   Feb 27, 2022 Desktop Mobile Checkout

Jakub Linowski Tested Pattern #35: Floating Labels In Test #399

In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).

Test #390 on Snocks.com by Melina Hess   Dec 21, 2021 Desktop Mobile Checkout

Melina Hess Tested Pattern #106: Back Buttons In Test #390 On Snocks.com

In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.

Test #389 on Svsound.com by Keenan Davis   Dec 16, 2021 Desktop Mobile Checkout

Keenan Davis Tested Pattern #1: Remove Coupon Fields In Test #389 On Svsound.com

In this simple experiment, a highly visible coupon field was replaced with a less visible (but clickable) link in the variation. Clicking on the link would show the coupon field. Impact on sales and revenue was measured.