All Latest 498 A/B Tests
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MOST RECENT TESTS
Test #383 on
by
Jakub Linowski
Nov 11, 2021
Desktop
Checkout
Jakub Linowski Tested Pattern #123: Single Or Double Column Form Fields In Test #383
In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.
Test #344 on
by
Jakub Linowski
Mar 11, 2021
Desktop
Checkout
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344
Three common delivery questions were answered at the bottom of a checkout page.
Test #340 on
by
Jakub Linowski
Feb 25, 2021
Desktop
Checkout
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340
In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.
Test #320 on
by
Jakub Linowski
Oct 20, 2020
Desktop
Checkout
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #320
An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.
Test #61 on
by
Someone
Jun 26, 2020
Desktop
Checkout
Someone Tested Pattern #9: Multiple Steps In Test #61
In this experiment, a single screen checkout was turned into a series of smaller steps in variation B. This was achieved by showing fewer fields on the first step, and shifting the remaining ones into a 3 step modal popup. The experiment measured successful transactions (sales).
Test #274 on
by
Someone
Dec 16, 2019
Desktop
Mobile
Checkout
Someone Tested Pattern #1: Remove Coupon Fields In Test #274
In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.
Test #267 on
Backstage.com
by
Stanley Zuo
Nov 05, 2019
Mobile
Checkout
Stanley Zuo Tested Pattern #99: Progress Bar In Test #267 On Backstage.com
A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.
Test #261 on
Valkexclusief.nl
by
Online Dialogue
Sep 20, 2019
Desktop
Checkout
Online Dialogue Tested Pattern #111: Field Explanations In Test #261 On Valkexclusief.nl
In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."
Test #232 on
Yoast.com
by
Sjardo Janssen
Mar 15, 2019
Desktop
Mobile
Checkout
Sjardo Janssen Tested Pattern #6: Customer Star Ratings In Test #232 On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #229 on
by
Jakub Linowski
Mar 08, 2019
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #99: Progress Bar In Test #229
Test #228 on
by
Jakub Linowski
Mar 05, 2019
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #99: Progress Bar In Test #228
The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Test #49 on
Menufy.com
by
Aleksandr Elesev
Oct 26, 2018
Desktop
Mobile
Checkout
Aleksandr Elesev Tested Pattern #46: Pay Later In Test #49 On Menufy.com
Test #202 on
Kenhub.com
by
Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #176 on
Kenhub.com
by
Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #174 on
Examine.com
by
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com
Test #158 on
Kenhub.com
by
Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com
Test #159 on
Swimsuitsforall.com
by
Devesh Khanal
Mar 11, 2018
Desktop
Checkout
Devesh Khanal Tested Pattern #63: Trust Seals In Test #159 On Swimsuitsforall.com
Test #151 on
Mamaearth.ca
by
Michael Bernstein
Feb 08, 2018
Desktop
Checkout
Michael Bernstein Tested Pattern #45: Benefit Bar In Test #151 On Mamaearth.ca
Test #145 on
Normanrecords.com
by
Nathon Raine
Jan 18, 2018
Desktop
Checkout
Nathon Raine Tested Pattern #1: Remove Coupon Fields In Test #145 On Normanrecords.com
In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.
Test #137 on
Trydesignlab.com
by
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
Daniel Shapiro Tested Pattern #46: Pay Later In Test #137 On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.