All Latest 516 A/B Tests
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MOST RECENT TESTS
Test #399 on
by
Jakub Linowski
Feb 27, 2022
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #35: Floating Labels In Test #399
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In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).
Test #390 on
Snocks.com
by
Melina Hess
Dec 21, 2021
Desktop
Mobile
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Melina Hess Tested Pattern #106: Back Buttons In Test #390 On Snocks.com
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In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.
Test #389 on
Svsound.com
by
Keenan Davis
Dec 16, 2021
Desktop
Mobile
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Keenan Davis Tested Pattern #1: Remove Coupon Fields In Test #389 On Svsound.com
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In this simple experiment, a highly visible coupon field was replaced with a less visible (but clickable) link in the variation. Clicking on the link would show the coupon field. Impact on sales and revenue was measured.
Test #383 on
by
Jakub Linowski
Nov 11, 2021
Desktop
Checkout
Jakub Linowski Tested Pattern #123: Single Or Double Column Form Fields In Test #383
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In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.
Test #344 on
by
Jakub Linowski
Mar 11, 2021
Desktop
Checkout
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344
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Three common delivery questions were answered at the bottom of a checkout page.
Test #340 on
by
Jakub Linowski
Feb 25, 2021
Desktop
Checkout
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340
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In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.
Test #320 on
by
Jakub Linowski
Oct 20, 2020
Desktop
Checkout
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #320
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An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.
Test #61 on
by
Someone
Jun 26, 2020
Desktop
Checkout
Someone Tested Pattern #9: Multiple Steps In Test #61
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In this experiment, a single screen checkout was turned into a series of smaller steps in variation B. This was achieved by showing fewer fields on the first step, and shifting the remaining ones into a 3 step modal popup. The experiment measured successful transactions (sales).
Test #274 on
by
Someone
Dec 16, 2019
Desktop
Mobile
Checkout
Someone Tested Pattern #1: Remove Coupon Fields In Test #274
![](/site/assets/files/4746/274_athumb.jpg)
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In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.
Test #267 on
Backstage.com
by
Stanley Zuo
Nov 05, 2019
Mobile
Checkout
Stanley Zuo Tested Pattern #99: Progress Bar In Test #267 On Backstage.com
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A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.
Test #261 on
Valkexclusief.nl
by
Online Dialogue
Sep 20, 2019
Desktop
Checkout
Online Dialogue Tested Pattern #111: Field Explanations In Test #261 On Valkexclusief.nl
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In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."
Test #232 on
Yoast.com
by
Sjardo Janssen
Mar 15, 2019
Desktop
Mobile
Checkout
Sjardo Janssen Tested Pattern #6: Customer Star Ratings In Test #232 On Yoast.com
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In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #229 on
by
Jakub Linowski
Mar 08, 2019
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #99: Progress Bar In Test #229
![](/site/assets/files/3442/229_athumb.jpg)
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Test #228 on
by
Jakub Linowski
Mar 05, 2019
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #99: Progress Bar In Test #228
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The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Test #49 on
Menufy.com
by
Aleksandr Elesev
Oct 26, 2018
Desktop
Mobile
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Aleksandr Elesev Tested Pattern #46: Pay Later In Test #49 On Menufy.com
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Test #202 on
Kenhub.com
by
Niels Hapke
Oct 01, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com
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In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #176 on
Kenhub.com
by
Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com
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In this experiment, testimonials were added on a checkout screen.
Test #174 on
Examine.com
by
Martin Wong
May 13, 2018
Desktop
Mobile
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Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com
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Test #158 on
Kenhub.com
by
Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com
![](/site/assets/files/2096/158_afull.jpg)
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Test #159 on
Swimsuitsforall.com
by
Devesh Khanal
Mar 11, 2018
Desktop
Checkout
Devesh Khanal Tested Pattern #63: Trust Seals In Test #159 On Swimsuitsforall.com
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