All Latest 617 A/B Tests

In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.

In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.

In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)

In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

In this experiment, a single long form was broken into at least 3 steps. 

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.

In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.

In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.

In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.

In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric. 

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

In this experiment, the layout was condensed from a taller to a shorter one.

This experiment reduced the search form by removing the distance field.