All Latest 516 A/B Tests
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MOST RECENT TESTS
Test #541 on
Online.metro-cc.ru
by
Andrey Andreev
Jul 10, 2024
Desktop
Listing
Andrey Andreev Tested Pattern #137: Visible Filters In Test #541 On Online.metro-cc.ru
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In this experiment, some side column filters were made more visible by being automatically expanded. These included: brand, price and country of manufacturing.
Test #540 on
by
Maksim Meged
Jun 28, 2024
Mobile
Listing
Maksim Meged Tested Pattern #136: Earliest Availability In Test #540
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In this experiment, the earliest availability dates were displayed underneath product tiles on listing pages. This was a/b tested on a car rental service website. Impact on product adds-to-cart as well as transactions was measured.
Test #535 on
686.com
by
Adan Archila
May 31, 2024
Desktop
Listing
Adan Archila Tested Pattern #120: Supporting Theme Images In Test #535 On 686.com
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In this experiment, a static category theme image at the top of a listing page was tested against the same page but without the extra image. Impact on sales was measured.
Test #532 on
Finn.com
by
Maksim Meged
May 10, 2024
Mobile
Listing
Maksim Meged Tested Pattern #76: Infinite Scrolling Or Pagination In Test #532 On Finn.com
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In this experiment, infinite scrolling was a/b tested against a paginated one.
Test #529 on
Jared.com
by
Craig Kistler
Apr 29, 2024
Mobile
Desktop
Listing
Craig Kistler Tested Pattern #55: Conversational Filters In Test #529 On Jared.com
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In this experiment, conversational filters were tested at the top of some listing pages. Instead of showing one set of product filters, customers were shown three sets of product questions. After selecting each answer, product results would narrow and update further down on the page. Impact on adds to cart and sales were measured.
Test #528 on
686.com
by
Adan Archila
Apr 26, 2024
Mobile
Listing
Adan Archila Tested Pattern #120: Supporting Theme Images In Test #528 On 686.com
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In this experiment, the effect of having additional static category themed images was tested on category listing pages. Impact on sales was measured.
Test #524 on
Jared.com
by
Craig Kistler
Mar 26, 2024
Mobile
Listing
Craig Kistler Tested Pattern #79: Single Or Multiple Triggers In Test #524 On Jared.com
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In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops"). Impact on overall sales was measured.
Test #522 on
686.com
by
Adan Archila
Mar 18, 2024
Desktop
Listing
Adan Archila Tested Pattern #37: List Or Grid View In Test #522 On 686.com
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In this desktop experiment, 4 product tiles per page (control) were tested against 6. Impact on sales was measured.
Test #516 on
686.com
by
Adan Archila
Feb 05, 2024
Mobile
Listing
Adan Archila Tested Pattern #37: List Or Grid View In Test #516 On 686.com
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In this experiment, a one large product photo (control) was tested against a two-column layout with two smaller images (variation). Impact on sales was measured.
Test #514 on
Backstage.com
by
Stanley Zuo
Jan 24, 2024
Desktop
Listing
Stanley Zuo Tested Pattern #97: Bigger Form Fields In Test #514 On Backstage.com
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In this experiment, the click area of job listing tiles was expanded to the size of the full job tile. In the control, the click area was smaller - mostly only the job headline, along with additional "view more" links on the right hand column. Clicking the tile or headline would open up a new job details page in both control and variation. Impact on progression and membership sales was measured.
Test #507 on
Fairment.de
by
Jona Eisenberger
Dec 11, 2023
Mobile
Listing
Jona Eisenberger Tested Pattern #133: Product Availability In Test #507 On Fairment.de
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In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales was measured.
Test #502 on
Fairment.de
by
Jona Eisenberger
Nov 06, 2023
Mobile
Listing
Jona Eisenberger Tested Pattern #37: List Or Grid View In Test #502 On Fairment.de
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In this experiment, a two column grid layout (control) was tested against single column layout (variation) with the product information shown to the right. Please note that the screenshot shows repeated products only because it's been sourced from a Figma design file. In reality, the products in the variation were equally diverse as in the control.
(We've also flipped the A and B to match up with our grid pattern.)
Test #475 on
Online.metro-cc.ru
by
Andrey Andreev
Jun 07, 2023
Desktop
Mobile
Listing
Andrey Andreev Tested Pattern #36: Fewer Or More Results In Test #475 On Online.metro-cc.ru
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Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result. Impact on sales was measured.
Test #460 on
Backstage.com
by
Stanley Zuo
Mar 21, 2023
Mobile
Listing
Stanley Zuo Tested Pattern #41: Sticky Call To Action In Test #460 On Backstage.com
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In this experiment, a floating top navigation was shown with a "Join" button. In the control, the navigation was only visible at the top of the page. Also keep in mind that signup starts were also triggered throughout multiple CTAs throughout the page and from particular job detail pages. The a/b test ran on a listing page of Backstage - a casting call job site. Impact on signups and checkouts was measured.
Test #459 on
Snocks.com
by
Melina Hess
Feb 28, 2023
Desktop
Mobile
Listing
Melina Hess Tested Pattern #36: Fewer Or More Results In Test #459 On Snocks.com
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In this listing page experiment, color sets of the same product were tested against individual products with unique colors (with additional product tiles). Essentially, the A version here contained fewer product items (with color sets), while the B version contained more results and tiles (with grouped products). Impact on total sales was measured.
(The original control and variation was inverted, but was flipped to match the fewer or more results pattern).
Test #447 on
Vivareal.com.br
by
Vinicius Barros Peixoto
Dec 23, 2022
Mobile
Listing
Vinicius Barros Peixoto Tested Pattern #18: Single Or Alternative Buttons In Test #447 On Vivareal.com.br
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In this experiment, an additional call to action (Whatsapp link) was added on a listing page of one of Brazil's largest real estate sites.In the variation the 3 calls to action include: a link that launched the phone interaction, a general contact lead form, and finally the Whatsapp link (added in the variant). Impact on total lead starts and completions was measured.
Test #437 on
Vivareal.com.br
by
Rodrigo Maués
Oct 28, 2022
Desktop
Mobile
Listing
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br
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In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form.
Test #396 on
Depositphotos.com
by
Gleb Hodorovskiy
Feb 13, 2022
Desktop
Listing
Gleb Hodorovskiy Tested Pattern #124: Confirmed Selection In Test #396 On Depositphotos.com
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In this experiment from Conversionrate.store, the framing of the registration message was changed from a generic account creation one to a specific image selected by the user. The experiment started on a listing page of a stock photography / illustration site. The control showed a more generic message with benefits for signing up and making the purchase. Whereas the variation repeated the actual image that customers clicked on from listing pages - establishing continuity as well as providing a reason for signing up. Impact on sales was measured.
Test #391 on
Backstage.com
by
Stanley Zuo
Dec 30, 2021
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #82: Onboarding Callouts In Test #391 On Backstage.com
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This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.
Test #388 on
by
Jakub Linowski
Dec 09, 2021
Mobile
Listing
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #388
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In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.