All Latest 492 A/B Tests
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MOST RECENT TESTS
Adan Archila Tested Pattern #37: List Or Grid View In Test #516 On 686.com
In this experiment, a one large product photo (control) was tested against a two-column layout with two smaller images (variation). Impact on sales was measured.
Stanley Zuo Tested Pattern #97: Bigger Form Fields In Test #514 On Backstage.com
In this experiment, the click area of job listing tiles was expanded to the size of the full job tile. In the control, the click area was smaller - mostly only the job headline, along with additional "view more" links on the right hand column. Clicking the tile or headline would open up a new job details page in both control and variation. Impact on progression and membership sales was measured.
Jona Eisenberger Tested Pattern #133: Product Availability In Test #507 On Fairment.de
In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales was measured.
Jona Eisenberger Tested Pattern #37: List Or Grid View In Test #502 On Fairment.de
In this experiment, a two column grid layout (control) was tested against single column layout (variation) with the product information shown to the right. Please note that the screenshot shows repeated products only because it's been sourced from a Figma design file. In reality, the products in the variation were equally diverse as in the control.
(We've also flipped the A and B to match up with our grid pattern.)
Andrey Andreev Tested Pattern #36: Fewer Or More Results In Test #475 On Online.metro-cc.ru
Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result. Impact on sales was measured.
Stanley Zuo Tested Pattern #41: Sticky Call To Action In Test #460 On Backstage.com
In this experiment, a floating top navigation was shown with a "Join" button. In the control, the navigation was only visible at the top of the page. Also keep in mind that signup starts were also triggered throughout multiple CTAs throughout the page and from particular job detail pages. The a/b test ran on a listing page of Backstage - a casting call job site. Impact on signups and checkouts was measured.
Melina Hess Tested Pattern #36: Fewer Or More Results In Test #459 On Snocks.com
In this listing page experiment, color sets of the same product were tested against individual products with unique colors (with additional product tiles). Essentially, the A version here contained fewer product items (with color sets), while the B version contained more results and tiles (with grouped products). Impact on total sales was measured.
(The original control and variation was inverted, but was flipped to match the fewer or more results pattern).
Vinicius Barros Peixoto Tested Pattern #18: Single Or Alternative Buttons In Test #447 On Vivareal.com.br
In this experiment, an additional call to action (Whatsapp link) was added on a listing page of one of Brazil's largest real estate sites.In the variation the 3 calls to action include: a link that launched the phone interaction, a general contact lead form, and finally the Whatsapp link (added in the variant). Impact on total lead starts and completions was measured.
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br
In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form.
Gleb Hodorovskiy Tested Pattern #124: Confirmed Selection In Test #396 On Depositphotos.com
In this experiment from Conversionrate.store, the framing of the registration message was changed from a generic account creation one to a specific image selected by the user. The experiment started on a listing page of a stock photography / illustration site. The control showed a more generic message with benefits for signing up and making the purchase. Whereas the variation repeated the actual image that customers clicked on from listing pages - establishing continuity as well as providing a reason for signing up. Impact on sales was measured.
Stanley Zuo Tested Pattern #82: Onboarding Callouts In Test #391 On Backstage.com
This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #388
In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.
Jakub Linowski Tested Pattern #88: Action Button In Test #387
In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to product detail pages on top of the existing thumbnails and product names (that also linked to the PDPs). Impact on product visits and sales was measured.
Stanley Zuo Tested Pattern #32: Condensed List In Test #375 On Backstage.com
Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Stanley Zuo Tested Pattern #32: Condensed List In Test #373 On Backstage.com
In this experiment, listing descriptions were shortened dynamically using exposable "more" links. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #371
In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.
Julian Gaviria Tested Pattern #88: Action Button In Test #370 On Thomasnet.com
This experiment added the simple verb ("play") before the "factory video" label to encourage more video plays. Impact on progression / clicks was measured.
Andrey Andreev Tested Pattern #90: Out Of Stock Or In Stock Products In Test #78 On Mvideo.ru
In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot).
Rob Draaijer Tested Pattern #15: Bulleted Reassurances In Test #104 On 3dhubs.com
This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.
Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com
In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".