All Latest 391 A/B Tests
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Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #156 On Mt.com
This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).
Rodrigo Maués Tested Pattern #56: Hover Button In Test #143 On Vivareal.com.br
Ronny Kohavi Tested Pattern #43: Long Titles In Test #133 On Bing.com
In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. So it languished for more than six months, until an engineer, who saw that the cost of writing the code for it would be small, launched a simple online controlled experiment—an A/B test—to assess its impact. Within hours the new headline variation was producing abnormally high revenue, triggering a “too good to be true” alert.
HBR, September–October 2017 Issue, https://hbr.org/2017/09/the-surprising-power-of-online-experiments
Note: This experiment was a solid success and replicated multiple times over a period of months. It worked at Bing and had a profound influence. The only reason why we atributed a 0.25 point (a "Maybe") was because we don't have the exact sample size and conversion data.
Mark Freedle Tested Pattern #42: Countdown Timer In Test #127 On Glass.net
Rodrigo Maués Tested Pattern #36: Fewer Or More Results In Test #119 On Vivareal.com.br
Rodrigo Maués Tested Pattern #37: List Or Grid View In Test #120 On Vivareal.com.br
Grzegorz Jancewicz Tested Pattern #32: Condensed List In Test #114 On Akademiafotografii.p...
Rodrigo Maués Tested Pattern #31: Instant Results In Test #113 On Vivareal.com.br
Rob Draaijer Tested Pattern #24: Visible Availability In Test #97 On 3dhubs.com
Rob Draaijer Tested Pattern #9: Multiple Steps In Test #91 On 3dhubs.com
In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.