All Latest 589 A/B Tests
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MOST RECENT TESTS
Test #209 on
Vivareal.com.br
by
Vinicius Barros Peixoto
Nov 12, 2018
Mobile
Listing
Vinicius Barros Peixoto Tested Pattern #34: Open In A New Tab In Test #209 On Vivareal.com.br
The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.
Test #208 on
Thomasnet.com
by
Julian Gaviria
Nov 02, 2018
Desktop
Mobile
Listing
Julian Gaviria Tested Pattern #88: Action Button In Test #208 On Thomasnet.com
In this variation, the button labels were changed from "Profile" to "View Supplier".
Test #196 on
Vivareal.com.br
by
Vinicius Barros Peixoto
Aug 14, 2018
Mobile
Listing
Vinicius Barros Peixoto Tested Pattern #80: Persistent Filters In Test #196 On Vivareal.com.br
The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.
Test #195 on
Yummly.com
by
Kimberly Cheung
Aug 13, 2018
Desktop
Mobile
Listing
Kimberly Cheung Tested Pattern #78: Tags, Badges And Structured Information In Test #195 On Yummly.com
Test #185 on
Retrome.pl
by
Grzegorz Jancewicz Tested Pattern #49: Above The Fold Call To Action In Test #185 On Retrome.pl
Test #182 on
Yummly.com
by
Marcos Ciarrocchi
Jun 12, 2018
Desktop
Listing
Marcos Ciarrocchi Tested Pattern #6: Customer Star Ratings In Test #182 On Yummly.com
Test #179 on
Yummly.com
by
Marcos Ciarrocchi
May 18, 2018
Desktop
Listing
Marcos Ciarrocchi Tested Pattern #13: Centered Forms & Buttons In Test #179 On Yummly.com
Test #169 on
Mt.com
by
Vito Mediavilla
Apr 24, 2018
Desktop
Listing
Vito Mediavilla Tested Pattern #37: List Or Grid View In Test #169 On Mt.com
Test #168 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...
Test #156 on
Mt.com
by
Vito Mediavilla
Feb 25, 2018
Desktop
Listing
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #156 On Mt.com
This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).
Test #143 on
Vivareal.com.br
by
Rodrigo Maués
Jan 14, 2018
Desktop
Listing
Rodrigo Maués Tested Pattern #56: Hover Button In Test #143 On Vivareal.com.br
Test #133 on
Bing.com
by
Ronny Kohavi
Dec 13, 2017
Desktop
Mobile
Listing
Ronny Kohavi Tested Pattern #43: Long Titles In Test #133 On Bing.com
In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. So it languished for more than six months, until an engineer, who saw that the cost of writing the code for it would be small, launched a simple online controlled experiment—an A/B test—to assess its impact. Within hours the new headline variation was producing abnormally high revenue, triggering a “too good to be true” alert.
HBR, September–October 2017 Issue, https://hbr.org/2017/09/the-surprising-power-of-online-experiments
Note: This experiment was a solid success and replicated multiple times over a period of months. It worked at Bing and had a profound influence. The only reason why we atributed a 0.25 point (a "Maybe") was because we don't have the exact sample size and conversion data.
Test #127 on
Glass.net
by
Mark Freedle
Nov 23, 2017
Desktop
Mobile
Listing
Mark Freedle Tested Pattern #42: Countdown Timer In Test #127 On Glass.net
Test #119 on
Vivareal.com.br
by
Rodrigo Maués
Nov 01, 2017
Desktop
Listing
Rodrigo Maués Tested Pattern #36: Fewer Or More Results In Test #119 On Vivareal.com.br
Test #120 on
Vivareal.com.br
by
Rodrigo Maués
Nov 01, 2017
Desktop
Listing
Rodrigo Maués Tested Pattern #37: List Or Grid View In Test #120 On Vivareal.com.br
Test #114 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #32: Condensed List In Test #114 On Akademiafotografii.p...
Test #113 on
Vivareal.com.br
by
Rodrigo Maués
Sep 01, 2017
Desktop
Listing
Rodrigo Maués Tested Pattern #31: Instant Filter Results In Test #113 On Vivareal.com.br
Test #97 on
3dhubs.com
by
Rob Draaijer
May 03, 2017
Desktop
Mobile
Listing
Rob Draaijer Tested Pattern #24: Visible Availability In Test #97 On 3dhubs.com
Test #91 on
3dhubs.com
by
Rob Draaijer
Jan 01, 2017
Desktop
Listing
Rob Draaijer Tested Pattern #9: Multiple Steps In Test #91 On 3dhubs.com
In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.
Test #21 on
Findsomeone.co.nz
by
Daniel Bridges
Jan 01, 2016
Desktop
Mobile
Listing
Daniel Bridges Tested Pattern #25: Nagging Results In Test #21 On Findsomeone.co.nz
