All Latest 534 A/B Tests

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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

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MOST RECENT TESTS

Test #183 on Trydesignlab.com by Daniel Shapiro Jun 19, 2018 Desktop Mobile Product

Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com

Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product

Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #166 on Olark.com by Sunir Shah Apr 05, 2018 Desktop Mobile Home & Landing

Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

Test #160 on Examine.com by Martin Wong Mar 15, 2018 Desktop Mobile Product

Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com

Test #130 on Kenhub.com by Niels Hapke Dec 07, 2017 Desktop Pricing

Niels Hapke Tested Pattern #17: Least Or Most Expensive First In Test #130 On Kenhub.com

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #117 on Ssdnodes.com by Matt Connor Oct 02, 2017 Desktop Shopping Cart

Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com

Test #88 on Ssdnodes.com by Matt Connor Mar 31, 2017 Desktop Mobile Shopping Cart

Matt Connor Tested Pattern #21: What It's Worth In Test #88 On Ssdnodes.com

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product

Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #2 on Wpallimport.com by Louis Reingold Jan 01, 2016 Desktop Pricing