All Latest 609 A/B Tests

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Power of 80%+ for

Only Significant

p-value < 0.05

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MOST RECENT TESTS

Test #272 on Backstage.com by Stanley Zuo Dec 03, 2019 Desktop Pricing

Stanley Tested Pattern #113: More Or Fewer Plans On Backstage.com

In this experiment, the three pricing plans were condensed into a single recommended plan (annual), with a secondary option to choose the monthly plan.

Test #265 on Poll-app.com by Pierre Olivier Martel Oct 17, 2019 Desktop Mobile Pricing

Pierre Olivier Tested Pattern #112: Lower Price Frames On Poll-app.com

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years.

Test #254 on Volders.de by Alexander Krieger Aug 16, 2019 Desktop Mobile Signup

Alexander Tested Pattern #17: Least Or Most Expensive First On Volders.de

In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).

Test #253 on Volders.de by Alexander Krieger Aug 08, 2019 Desktop Mobile Signup

Alexander Tested Pattern #17: Least Or Most Expensive First On Volders.de

In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).

Test #223 on Volders.de by Alexander Krieger Feb 01, 2019 Desktop Mobile Signup

Alexander Tested Pattern #12: Payment First On Volders.de

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #183 on Trydesignlab.com by Daniel Shapiro Jun 19, 2018 Desktop Mobile Product

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product

Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #166 on Olark.com by Sunir Shah Apr 05, 2018 Desktop Mobile Home & Landing

Sunir Tested Pattern #12: Payment First On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

Test #160 on Examine.com by Martin Wong Mar 15, 2018 Desktop Mobile Product

Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com

Test #130 on Kenhub.com by Niels Hapke Dec 07, 2017 Desktop Pricing

Niels Tested Pattern #17: Least Or Most Expensive First On Kenhub.com

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #117 on Ssdnodes.com by Matt Connor Oct 02, 2017 Desktop Shopping Cart

Matt Tested Pattern #21: What It's Worth On Ssdnodes.com

Test #88 on Ssdnodes.com by Matt Connor Mar 31, 2017 Desktop Mobile Shopping Cart

Matt Tested Pattern #21: What It's Worth On Ssdnodes.com

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product

Chris Tested Pattern #15: Bulleted Reassurances

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Tested Pattern #17: Least Or Most Expensive First On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #2 on Wpallimport.com by Louis Reingold Jan 01, 2016 Desktop Pricing