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Test #130 on Kenhub.com by Niels Hapke   Dec 07, 2017 Desktop Pricing

Niels Hapke Tested Pattern #17: Expensive First In Test #130 On Kenhub.com

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #70 on Uptowork.com by Kuba Koziej   Nov 01, 2016 Desktop Pricing

Kuba Koziej Tested Pattern #17: Expensive First In Test #70 On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.