All Latest 592 A/B Tests
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MOST RECENT TESTS
Test #265 on
Poll-app.com
by
Pierre Olivier Martel
Oct 17, 2019
Desktop
Mobile
Pricing
Pierre Olivier Martel Tested Pattern #112: Lower Price Frames In Test #265 On Poll-app.com
In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years.
Test #254 on
Volders.de
by
Alexander Krieger
Aug 16, 2019
Desktop
Mobile
Signup
Alexander Krieger Tested Pattern #17: Least Or Most Expensive First In Test #254 On Volders.de
In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).
Test #253 on
Volders.de
by
Alexander Krieger
Aug 08, 2019
Desktop
Mobile
Signup
Alexander Krieger Tested Pattern #17: Least Or Most Expensive First In Test #253 On Volders.de
In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).
Test #223 on
Volders.de
by
Alexander Krieger
Feb 01, 2019
Desktop
Mobile
Signup
Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de
This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.
Test #183 on
Trydesignlab.com
by
Daniel Shapiro
Jun 19, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com
Test #167 on
Lovehoney.co.uk
by
Matthew Curry
Apr 10, 2018
Desktop
Product
Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%
Test #166 on
Olark.com
by
Sunir Shah
Apr 05, 2018
Desktop
Mobile
Home & Landing
Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Test #160 on
Examine.com
by
Martin Wong
Mar 15, 2018
Desktop
Mobile
Product
Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com
Test #130 on
Kenhub.com
by
Niels Hapke
Dec 07, 2017
Desktop
Pricing
Niels Hapke Tested Pattern #17: Least Or Most Expensive First In Test #130 On Kenhub.com
In this experiment, the plans were sorted by the most expensive first, left to right (variation).
Test #117 on
Ssdnodes.com
by
Matt Connor
Oct 02, 2017
Desktop
Shopping Cart
Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com
Test #88 on
Ssdnodes.com
by
Matt Connor
Mar 31, 2017
Desktop
Mobile
Shopping Cart
Matt Connor Tested Pattern #21: What It's Worth In Test #88 On Ssdnodes.com
Test #79 on
by
Chris Goward
Jan 10, 2017
Desktop
Product
Chris Goward Tested Pattern #15: Bulleted Reassurances In Test #79
Test #70 on
Uptowork.com
by
Kuba Koziej
Nov 01, 2016
Desktop
Pricing
Kuba Koziej Tested Pattern #17: Least Or Most Expensive First In Test #70 On Uptowork.com
This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.
Test #2 on
Wpallimport.com
by
Louis Reingold
Jan 01, 2016
Desktop
Pricing
Louis Reingold Tested Pattern #21: What It's Worth In Test #2 On Wpallimport.com
