All Latest 391 A/B Tests
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MOST RECENT TESTS
Jakub Linowski Tested Pattern #35: Floating Labels In Test #399
In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).
Herman Klein Tested Pattern #121: Free Shipping In Test #398 On Adoramapix.com
In this experiment, customers were eligible for free shipping (with cart amounts of $39 or more) were presented with an earned free shipping message. The variation also showed the value of the earned free shipping - (for example $10). Impact on progression to checkout and sales was measured.
Melina Hess Tested Pattern #121: Free Shipping In Test #397 On Snocks.com
In this experiment a "Free Shipping & Returns" message was added just below the price information.
Gleb Hodorovskiy Tested Pattern #124: Confirmed Selection In Test #396 On Depositphotos.com
In this experiment from Conversionrate.store, the framing of the registration message was changed from a generic account creation one to a specific image selected by the user. The experiment started on a listing page of a stock photography / illustration site. The control showed a more generic message with benefits for signing up and making the purchase. Whereas the variation repeated the actual image that customers clicked on from listing pages - establishing continuity as well as providing a reason for signing up. Impact on sales was measured.
Rodolfo Lugli Tested Pattern #71: Personalized Next Step In Test #123 On Getninjas.com.br
In this experiment, two app download buttons were tested against a single OS personalized one. In the control, both branded App Store and Google Play buttons were shown statitically. Whereas in the variation a single download (stylized consistently with site wide button styles) button was shown depending on the user's operating system. Imact on application download was measured.
Jakub Linowski Tested Pattern #52: How It Works In Test #395
In this experiment, a How It Works section was appended on a product detail page just above product reviews.
Velin Penev Tested Pattern #113: More Or Fewer Plans In Test #394 On Chaos.com
In this experiment, a two plan pricing plan (standalone product with a higher collection set) was tested against a single plan one (only a collection set). Impact on clicks and total sales was measured.
Andrei Zakhareuski Tested Pattern #21: What It's Worth In Test #5 On Busyteacher.org
The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal.
Daniel Shapiro Tested Pattern #30: Authentic Photos In Test #122 On Designlab.com
In this experiment for an online design course, the variation had an extra section with student work previews. The previews were not clickable but were added just below the fold. Impact on leads was measured by potential students requesting a syllabus through an online form throughout the long landing page.
Melina Hess Tested Pattern #1: Remove Coupon Fields In Test #393
This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.
Jakub Linowski Tested Pattern #122: Zigzag Layout In Test #392
In this experiment, paragraph style copy was reorganized into a zig zag layout with key sections being reinforiced with copy-as-image statements. Impact on adds-to-cart and sales was measured.
Stanley Zuo Tested Pattern #82: Onboarding Callouts In Test #391 On Backstage.com
This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.
Melina Hess Tested Pattern #106: Back Buttons In Test #390 On Snocks.com
In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.
Keenan Davis Tested Pattern #1: Remove Coupon Fields In Test #389 On Svsound.com
In this simple experiment, a highly visible coupon field was replaced with a less visible (but clickable) link in the variation. Clicking on the link would show the coupon field. Impact on sales and revenue was measured.
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #388
In this experiment, extra "buy now" buttons were added on a listing page. These buttons were shortcuts to an add to cart flow, whereas the "learn more" buttons lead customers to product detail pages (visible in both control and variation). Impact on adds-to-cart and sales was measured.
Jakub Linowski Tested Pattern #88: Action Button In Test #387
In this experiment, simple "Learn More" buttons were added underneath each product thumbnail. These buttons were additional triggers that linked to product detail pages on top of the existing thumbnails and product names (that also linked to the PDPs). Impact on product visits and sales was measured.
Stanley Zuo Tested Pattern #112: Lower Price Frames In Test #386 On Learnwithhomer.com
In this experiment, the annual plan was standardized and framed in a monthly price context (during the iOS signup flow). This made the annual plan more comparable to the monthly plan price. Impact on overall sales and annual plan sales was measured.
Samuel Hess Tested Pattern #63: Trust Seals In Test #385 On Snocks.com
In this experiment, a simple Amazon badge was added on a product page. The translated (Google) language read: "Since we founded snocks, our customers have always been our focus - we are constantly trying to develop further. That's why we're extremely proud that Amazon attracted attention and that they named us Sales Partner of the Year in 2019."
Gleb Hodorovskiy Tested Pattern #103: Money Back Guarantee In Test #384 On Mariemur.com
In this experiment from Conversionrate.store, a 14 day money back guarantee was added to a shopping cart of a lingerie online store. Secondary text further elaborated this with the following copy "Free returns if size doesn’t match". Impact on transactions was measured.
Jakub Linowski Tested Pattern #123: Single Or Double Column Form Fields In Test #383
In this simple [inverted] experiment, the variation organized the form fields into a single column. The control had two columns of form fields.