All Latest 391 A/B Tests
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MOST RECENT TESTS
Julian Gaviria Tested Pattern #14: Exposed Menu Options In Test #269 On Thomasnet.com
In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.
Stanley Zuo Tested Pattern #14: Exposed Menu Options In Test #268 On Backstage.com
The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options.
Stanley Zuo Tested Pattern #99: Progress Bar In Test #267 On Backstage.com
A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.
Someone Tested Pattern #4: Testimonials In Test #266
In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).
Pierre Olivier Martel Tested Pattern #112: Lower Price Frames In Test #265 On Poll-app.com
In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years.
Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #264 On Kenhub.com
In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.
Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org
In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".
Julian Gaviria Tested Pattern #32: Condensed List In Test #262 On Thomasnet.com
In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.
Martijn Oud Tested Pattern #111: Field Explanations In Test #105 On Inktweb.nl
In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".
Online Dialogue Tested Pattern #111: Field Explanations In Test #261 On Valkexclusief.nl
In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."
Online Dialogue Tested Pattern #45: Benefit Bar In Test #260 On Valkexclusief.nl
In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #258 On Thomasnet.com
In this variation an optional field label was added.
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #259 On Thomasnet.com
Julian Gaviria Tested Pattern #109: Required Field Labels In Test #257 On Thomasnet.com
In this followup experiment, field labels without and with a marked asterisk were tested.
Alex James Tested Pattern #109: Required Field Labels In Test #256
The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com
In this experiment, field labels without and with a marked asterisk were tested.
Alexander Krieger Tested Pattern #17: Expensive First In Test #254 On Volders.de
In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).
Herman Klein Tested Pattern #85: Benefit Button In Test #40 On Adoramapix.com
In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).
Alexander Krieger Tested Pattern #17: Expensive First In Test #253 On Volders.de
In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).
Julian Gaviria Tested Pattern #107: Contrast Links & Buttons In Test #252 On Thomasnet.com
In this experiment a light blue bold link was tested against a darker blue bold link.