All Latest 401 A/B Tests
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MOST RECENT TESTS
Alex James Tested Pattern #7: Social Counts In Test #242
Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com
In this experiment, a free study guide ebook was promoted on a registration page.
Julian Gaviria Tested Pattern #13: Centered Forms & Buttons In Test #240 On Thomasnet.com
In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)
Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de
A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).
Karl Gilis Tested Pattern #104: Static Image Options In Test #238 On Suzuki.be
In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.
Jakub Linowski Tested Pattern #103: Money Back Guarantee In Test #237 On Goodui.org
Alex James Tested Pattern #9: Multiple Steps In Test #236
In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Julian Gaviria Tested Pattern #102: Expanded Or Condensed Layout In Test #235 On Thomasnet.com
In this experiment, the layout was condensed from a taller to a shorter one.
Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz
In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.
Alex James Tested Pattern #101: Search Keyword Highlighting In Test #234
In this experiment, a different style for keyword highlighting was used.
Sjardo Janssen Tested Pattern #6: Customer Star Ratings In Test #232 On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net
Jakub Linowski Tested Pattern #56: Hover Button In Test #230 On Goodui.org
In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Jakub Linowski Tested Pattern #99: Progress Bar In Test #229
Jakub Linowski Tested Pattern #99: Progress Bar In Test #228
The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de
In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.
Translation of the 3 steps from German are as follows:
- Fill out the termination
- Send termination
- Proof of termination
Ronny Kohavi Tested Pattern #96: Single Focus Photos In Test #226 On Microsoft.com
Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos
Devesh Khanal Tested Pattern #41: Sticky Call To Action In Test #225
Alex James Tested Pattern #3: Fewer Form Fields In Test #224
This experiment reduced the search form by removing the distance field.
Julian Gaviria Tested Pattern #7: Social Counts In Test #222 On Thomasnet.com
In this variation, a number of social proof references were added to a signup modal.