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MOST RECENT TESTS
Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Matthew Curry Tested Pattern #62: Urgent Next Day Delivery In Test #163 On Lovehoney.co.uk
Viljo Vabrit Tested Pattern #68: Welcome Discount In Test #162 On Bullymax.com
Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com
Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com
Devesh Khanal Tested Pattern #63: Trust Seals In Test #159 On Swimsuitsforall.com
Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com
Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On Bobandlush.com
Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.
The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #156 On Mt.com
This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).
Vito Mediavilla Tested Pattern #3: Fewer Form Fields In Test #155 On Mt.com
Nicholas Evans Tested Pattern #59: Inverted Or Consistent Button Styles In Test #154 On Reverb.com
Jakub Linowski Tested Pattern #58: Full Height False Bottom In Test #153 On Goodui.org
Nicholas Evans Tested Pattern #15: Bulleted Reassurances In Test #152 On Reverb.com
Michael Bernstein Tested Pattern #45: Benefit Bar In Test #151 On Mamaearth.ca
Nicholas Evans Tested Pattern #16: Welcome Mat - Partial In Test #149 On Reverb.com
Nathon Raine Tested Pattern #45: Benefit Bar In Test #150 On Normanrecords.com
Niels Hapke Tested Pattern #53: Problem-Solution Headline In Test #148 On Kenhub.com
Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #146 On Goodui.org
Nathon Raine Tested Pattern #1: Remove Coupon Fields In Test #145 On Normanrecords.com
In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.