All Latest 401 A/B Tests
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MOST RECENT TESTS
Lee Elkins Tested Pattern #15: Bulleted Reassurances In Test #184 On Bomgar.com
Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com
Marcos Ciarrocchi Tested Pattern #6: Customer Star Ratings In Test #182 On Yummly.com
Kimberly Cheung Tested Pattern #7: Social Counts In Test #181 On Yummly.com
Viljo Vabrit Tested Pattern #45: Benefit Bar In Test #180 On Radhabeauty.com
Marcos Ciarrocchi Tested Pattern #13: Centered Forms & Buttons In Test #179 On Yummly.com
Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #177
Devesh Khanal Tested Pattern #66: Complementary Upsell In Test #178
Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Julian Gaviria Tested Pattern #23: Inline Link Nudge In Test #175 On Thomasnet.com
Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #172 On Trydesignlab.com
Mike Smith Tested Pattern #22: Empowering Headline In Test #173 On Rollbar.com
Phillip Barnes Tested Pattern #63: Trust Seals In Test #171 On Sjvc.edu
Vito Mediavilla Tested Pattern #37: List Or Grid View In Test #169 On Mt.com
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org
Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...
Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%
Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.