All Latest 401 A/B Tests
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MOST RECENT TESTS
Andrei Zakhareuski Tested Pattern #85: Benefit Button In Test #203 On Driving-tests.org
In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9
Ben Labay Tested Pattern #7: Social Counts In Test #201
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.
Lee Elkins Tested Pattern #40: Blurred Product Background In Test #198 On Bomgar.com
Vinicius Barros Peixoto Tested Pattern #80: Persitent Filters In Test #196 On Vivareal.com.br
The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.
Kimberly Cheung Tested Pattern #78: Structured Information In Test #195 On Yummly.com
Lee Elkins Tested Pattern #22: Empowering Headline In Test #194 On Bomgar.com
Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru
In this experiment, a number of customer reviews were added at the middle of a product page.
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com
In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.
Peep Laja Tested Pattern #2: Icon Labels In Test #190 On Diamondcandles.com
This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Peep Laja Tested Pattern #2: Icon Labels In Test #191 On Diamondcandles.com
Kimberly Cheung Tested Pattern #7: Social Counts In Test #189 On Yummly.com
Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com
In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On Trydesignlab.com
In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.
Grzegorz Jancewicz Tested Pattern #49: Above The Fold Call To Action In Test #185 On Retrome.pl
Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186
In this experiment, additional product categories were added at the top of the navigation.