All Latest 391 A/B Tests
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MOST RECENT TESTS
Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com
In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344
Three common delivery questions were answered at the bottom of a checkout page.
Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #86 On Vivareal.com.br
In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.
Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com
In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340
In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.
Alex James Tested Pattern #35: Floating Labels In Test #341
This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.
Ardit Veliu Tested Pattern #33: Example Situations In Test #339 On Expertinstitute.com
In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help.
Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com
In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.
Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #336 On Backstage.com
In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users).
Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com
In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner.
Jakub Linowski Tested Pattern #32: Condensed List In Test #335
The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.
Kyle Phillips Tested Pattern #2: Icon Labels In Test #334 On Thomasnet.com
This experiment measured the impact of adding text labels to three icon-only nav items.
Ardit Veliu Tested Pattern #11: Gradual Reassurance In Test #333 On Expertinstitute.com
In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.
Jakub Linowski Tested Pattern #121: Free Shipping In Test #331
In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Jakub Linowski Tested Pattern #121: Free Shipping In Test #332
In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #330 On Backstage.com
In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.
Samuel Hess Tested Pattern #14: Exposed Menu Options In Test #329 On Snocks.com
In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.
Lars Skjold Iversen Tested Pattern #60: Repeated Bottom Call To Action In Test #328 On Umbraco.com
In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.
Rob Draaijer Tested Pattern #24: Visible Availability In Test #98 On 3dhubs.com
In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).
Syed AtiF Husain Tested Pattern #10: Postponed Modal Forms In Test #10 On Tradegecko.com
In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.