All Latest 644 A/B Tests

A less expensive product choice (club duration) was added at the beginning of the options. Impact on adds-to-cart, sales and revenue were measured.

In this experiment, product pages (variant) asked users if they were interested to see holiday gifts with two buttons. Upon clicking "yes", the UI expanded to make another choice in order to see gifts for: Her, Him or Kids. Clicking any of these three would send users to dedicated listing pages with more product recommendations. Impact on sales was measured.

In this experiment, the control contained a headline with a somewhat ambiguous choice, asking users to "Login or Register". Whereas the variation communicated a simpler action headline: "Let's go". Down funnel impact was measured (post-registration) on product page views and adds to cart. (This also was an irregular split ratio; not a 50/50 split)

In this experiment, 4 selling points were added at the top of product details pages. Clicking on them would launch a modal with more details.

In this experiment, 4 accepted credit card icons were added to an add-to-cart and checkout flow. Impact on sales was measured.

This experiment started when a user started a custom product build and visited any other product page. In the variation, a resume button appeared that would bring the customers back to their custom build. Impact on checkouts and sales was measured.

In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

In this experiment, 4 selling points were added at the top of the homepage. Clicking on them would launch a modal with more details.

This experiment added one extra layer of persistence to an appearing welcome discount offer. In the variation, a welcome discount appeared on product pages after some inactivity behavior combined with a delay. In the variation, the only thing that was modified was the "collapse" behavior - basically creating a small floating micro modal in the bottom right. The micro modal allowed users to return to the larger modal or collaping it for good (with a second X collapse button). Impact on sales was measured.

In this experiment, product descriptions were moved up on the page and expanded by default. As a result, related and product recommendation were pushed further down on the page. Impact on ATC and sales was measured.

In this experiment, UI filters with metal color options were surfaced at the top of product listing pages (for Jared - an online jewelry retailer). Impact on filter usage, adds to cart and sales were measured.

In this experiment, the active availability of a casting call (job offer) was was made more prominent using green text: "Accepting applications". The variation also made the "Join Now" button more prominent as an alternative path to signing up for a membership. The experiment reports on three metrics: clicks on apply, application starts and premium membership sales (measured a few steps further in the funnel).

In this experiment, the plus and minus quantity icons near the add to cart button were tested with different contrasts. The control had a higher contrast from a solid background color, and the variant was lower contrast. Impact on add to cart and sales was measured. (A/B test was inverted to B/A in order to fit the pattern).

More product photos were exposed in the main column of the variation. Treatment used a collapsed gallery. Impact on ATC and sales was measured.

In this experiment, a video unboxing and product overview video was added on product pages. After pressing play, the video expanded to a full column width (taking over the middle column while replacing the 5 small square photo tiles and growing in height.) The video in its play state also contained a prominent (X) icon that allowed users to stop and revert to the original state.

Impact on adds to cart and sales was measured.

In this experiment, product listing were either opened in the same window (control) or opened in a new tab and focused on (variation). Impact on signups and sales was measured.

In this experiment, additional customer product photos were shown at the top of the product page. A "Show More Photos" button was also added which launched a modal with additional and larger images. Impact on sales was measured.

In this experiment, three popular juice products were shown higher on the variation (instead of lower in the control). Impact on sales was measured.