All Latest 633 A/B Tests

In this experiment, instead of utilizing the browser auto-complete for the street address, the Google API call was made using the postal/zip code as the input. Once users would begin typing a street address, a pull-down with matching recommendations would appear. Impact on next step visits (to checkout) and sales were measured.

In this experiment, when users added something to cart, they would be automatically sent to checkout (one step forward), instead of staying on the product page. Impact on checkout visits and sales was measured. The test was triggered to PDP page visits.

In this experiment (sibling of 656), a sticky add-to-cart button was added to the floating page navigation after users scrolled past the midpoint of a long product page, at the same moment the navigation also became a floating element. After users clicked the button, it changed into a confirmation link labeled “Item added to cart,” with a link to checkout.

In this experiment, a sticky add-to-cart button was added to the floating page navigation after users scrolled past the midpoint of a long product page, at the same moment the navigation also became a floating element. After users clicked the button, it changed into a confirmation link labeled “Item added to cart,” with a link to checkout.

In this experiment, an additional ongoing club was tested in a floating buy box on top of 4 other subscription durations. Impact on adds to cart and sales was measured.

In this experiment, product configuration options were moved from a floating buy box on the right, to wards the center of the product page - increasing their prominence. Impact on adds to cart and sales was measured.

In this experiment, the height of a sticky call to action was decreased on mobile devices. To accomplish this change, a text phone number was also turned into an icon and its position was shifted. For extra context, the landing page also displayed numerous tiles, each with their own and repeated calls to action. Impact on leads was measured.     

In this experiment, returning homepage users were shown their recently viewed items in a carousel (in the upper part of the homepage). Users who viewed at least 1 product were triggered into the experiment. Impact on adds to cart and sales was measured.

In this experiment, a buy box layout without product choices, was laid out differently. In the control, it product options were shown as a vertical list, whereas in the variation they were turned into a 2x2 grid. Impact on adds to cart and sales were measured. (Mobile only)  

In this experiment, square buttons were changed to rounded ones throughout the full site. Impact on adds-to-cart was measured.

In this experiment, a red dot was added to the login link, along with a hover state that clarified the benefits of doing so. Impact on adds to cart and sales was measured.

In this experiment, a set of 5 alternative product recommendations were moved from the very bottom of the page (control) to the top (variation). These "You May Also Like " recommendations were moved just above the existing product descriptions. Impact on adds to cart and sales was measured.

In this experiment, more popular search categories (pills) were shown on the homepage based on analyzed search volume. Impact on searches and email subscriptions were measured.

The A version showed a non-sticky checkout button at the bottom of a flyout cart. The B variation added a sticky bar with a price summary and checkout button, keeping it always visible. Impact on sales was measured.

A global flyout drawer was added that consolidated sale promotions into one centralized location, replacing the customary placement of promotions throughout the site.

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)

A floating Add to Basket button was added to a product page. Impact on sales was measured.

In this experiment, the sorting link (defaulting to popular) was swapped with the filter one. In the control, the sorting appeared on the left with the filter on the right, whereas in the variation these two were flipped. Impact on adds to cart and sales were measured.

In this experiment, a larger vs smaller font size for the yearly price was tested. Impact on annual subscription clicks was measured. (The experiment has been inverted to fit the pattern.)

The control had a clickable link "Use discount code" which would reveal an input field for a coupon code. The variation removed this link and input field. Impact on purchases was measured. (Mobile only)