All Latest 571 A/B Tests
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MOST RECENT TESTS
Test #437 on
Vivareal.com.br
by
Rodrigo Maués
Oct 28, 2022
Desktop
Mobile
Listing
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br


In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form.
Test #438 on
Phorest.com
by
Sorcha Mullis
Oct 28, 2022
Desktop
Mobile
Home & Landing
Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com


In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions.
Test #436 on
Designlab.com
by
Daniel Shapiro
Oct 25, 2022
Desktop
Mobile
Home & Landing
Daniel Shapiro Tested Pattern #7: Social Counts In Test #436 On Designlab.com


In this experiment, social proof and scarcity messages were shown on a course enrollment landing page. When students were starting to sign up at the beginning of each month (with greater availability), a simpler "X students have already enrolled in the next cohort" message was used.
Later in the month when fewer spots were available, a more scarce message was used with the following copy "ONLY X SPOTS available in the next cohort".
In both cases, the numbers were accurate and dynamically updated.
Test #435 on
Volders.de
by
Daria Kurchinskaia
Oct 17, 2022
Desktop
Mobile
Checkout
Daria Kurchinskaia Tested Pattern #9: Multiple Steps In Test #435 On Volders.de


In this experiment, a question about a customer's reason for purchase was broken out into a separate step and moved earlier in the process. In the control, this question was asked in the final checkout step along with a plan selection (Step 4 of 4). In the variation, this question was shifted as a standalone first step (Step 1 of 5). Impact on completed purchases was measured (for a contract cancellation service in this case).
Test #434 on
Learnwithhomer.com
by
Stanley Zuo
Sep 30, 2022
Mobile
Signup
Stanley Zuo Tested Pattern #66: Complementary Upsell In Test #434 On Learnwithhomer.com


In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.
Test #433 on
Expertinstitute.com
by
Ardit Veliu
Sep 30, 2022
Desktop
Mobile
Signup
Ardit Veliu Tested Pattern #20: Canned Response In Test #433 On Expertinstitute.com


In this experiment a dynamic canned response was added to a lead form. The contents of the copy reflected a handful of user choices from other form field selections. Impact on leads / form submissions was measured.
Test #432 on
Snocks.com
by
Melina Hess
Sep 29, 2022
Mobile
Global
Melina Hess Tested Pattern #94: Visible Search In Test #432 On Snocks.com


In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured
Test #431 on
Volders.de
by
Daria Kurchinskaia
Sep 23, 2022
Desktop
Mobile
Pricing
Daria Kurchinskaia Tested Pattern #21: What It's Worth In Test #431 On Volders.de


In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.
Test #428 on
Volders.de
by
Daria Kurchinskaia
Aug 16, 2022
Desktop
Mobile
Signup
Daria Kurchinskaia Tested Pattern #26: Cart Reminder And Recently Viewed In Test #428 On Volders.de


In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time.
Test #429 on
Snocks.com
by
Melina Hess
Aug 16, 2022
Mobile
Desktop
Product
Melina Hess Tested Pattern #121: Free Shipping In Test #429 On Snocks.com


Upon clicking the Add-To-Cart button, the button label changed to a cheering message which congratulated the user on his choice and ensuring that shipping is free. Translation: "Good choice. Your shipping and returns are free."
Test #427 on
Designlab.com
by
Daniel Shapiro
Aug 10, 2022
Desktop
Mobile
Checkout
Daniel Shapiro Tested Pattern #28: Easiest Fields First In Test #427 On Designlab.com


In this experiment, the course enrollment start date was moved from step 2 to step 1 of an enrollment / checkout flow. The test was run by Designlab - that offers design courses and education with a strong element of mentorship. Impact on progression to next step and completed transactions were measured.
Test #426 on
Phorest.com
by
Sorcha Mullis
Aug 09, 2022
Desktop
Mobile
Home & Landing
Sorcha Mullis Tested Pattern #9: Multiple Steps In Test #426 On Phorest.com


In this experiment, a single step popup modal was tested against a 4 step sign up funnel. Users entered the experiment on the homepage and the behavior of the two buttons, book a demo and get a quote, was adjusted. Impact on leads was measured.
Test #423 on
Expertinstitute.com
by
Ardit Veliu
Jul 26, 2022
Desktop
Mobile
Home & Landing
Ardit Veliu Tested Pattern #110: Optional Field Labels In Test #423 On Expertinstitute.com


In this experiment, an "optional" label was shown near a message form field. Impact on overall leads was measured (requesting experts).
Test #422 on
Volders.de
by
Daria Kurchinskaia
Jul 22, 2022
Desktop
Mobile
Shopping Cart
Daria Kurchinskaia Tested Pattern #3: Fewer Form Fields In Test #422 On Volders.de


A birthdate field was removed during a signup process for a paid contract cancellation service. Impact on progression (next step) and sales (completed transactions) was measured.
Test #421 on
Amazon.com
by
Marika Francisco
Jul 15, 2022
Desktop
Mobile
Product
Marika Francisco Tested Pattern #43: Long Titles In Test #421 On Amazon.com


Fluke is an industrial manufacterer of measurement and calibration devices and they ran a test on their Amazon store for a series of their prodcts. Instead of using short product names, they tested longer and more descriptive ones. Impact was measured on sales.
Test #420 on
Designlab.com
by
Daniel Shapiro
Jul 12, 2022
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #115: Pricing Comparison Table In Test #420 On Designlab.com


In this experiment, pricing plans were laid out horizontally for easier comparison. In the variation, most of the plan benefits, features and differences were also referenced using a single lable that was left-aligned. The idea was to make the variables aligned and therefore more comparable.
This pricing table appeared at the bottom of a long design program landing page. Impact on leads and applications was measured.
Test #418 on
Online.metro-cc.ru
by
Andrey Andreev
Jun 28, 2022
Desktop
Mobile
Home & Landing
Andrey Andreev Tested Pattern #135: Product Categories In Test #418 On Online.metro-cc.ru


In this experiment, popular product category links were added near the bottom of the homepage of an online grocery store - Metro. Impact on completed sales was measured.
Test #417 on
Cxl.com
by
Ognjen Bošković
Jun 27, 2022
Desktop
Mobile
Signup
Ognjen Bošković Tested Pattern #127: Vague Or Specific Benefits In Test #417 On Cxl.com


CXL ran an interesting experiment that (1) added more specificity on a newsletter subscription page as well as (2) reinforced it consistently. Most visibly, an abstract or vague headline statement (control) was changed to a benefit oriented one - hinting that subscribers will eventually receive valuable case studies. This message was further reinforced with supporting copy that explained where these case studies are obtained from along with the frequency of the delivery. This same message was also reinforced with an image of actual case studies. The call to action button was also adjusted to mimic the benefit.
Impact on newsletter signups was measured.
Test #416 on
Designlab.com
by
Daniel Shapiro
Jun 20, 2022
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #105: Lead Magnets In Test #416 On Designlab.com


In this experiment, copy was added which communicated that students signing up for a course would receive extra design resources (the lead magnet). This was added in multiple states of the course page. Impact on lead generation and enrollment was measured.
Test #415 on
Learnwithhomer.com
by
Stanley Zuo
Jun 09, 2022
Mobile
Checkout
Stanley Zuo Tested Pattern #3: Fewer Form Fields In Test #415 On Learnwithhomer.com


Do fewer confirmation form fields matter? In this experiment, redundant password and email confirmation fields were removed during a signup / checkout funnel. Impact on signups was measured.