All Latest 644 A/B Tests

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Test #192 on Refactoring.guru by Alexander ShvetsAlexander Shvets Aug 07, 2018 Desktop Mobile Product X.X% Sales

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B

In this experiment, a number of customer reviews were added at the middle of a product page.
Total Sample: 6,504 • Statistical Power at 5% MDE: 3.8%

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Test #190 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

Pattern #2: Icon Labels - Variant A
Pattern #2: Icon Labels - Variant B

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Total Sample: 95,776 • Statistical Power at 5% MDE: 48%

Test #191 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

Pattern #2: Icon Labels - Variant A
Pattern #2: Icon Labels - Variant B
Total Sample: 96,195 • Statistical Power at 5% MDE: 48.2%

Test #189 on Yummly.com by Kimberly CheungKimberly Cheung Jul 23, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B
Total Sample: 259,933 • Statistical Power at 5% MDE: 98.8%

Test #188 on Thomasnet.com by Julian GaviriaJulian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #4: Testimonials On Thomasnet.com

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Total Sample: 3,945 • Statistical Power at 5% MDE: 8.7%

Test #187 on Trydesignlab.com by Will AndersonWill Anderson Jul 09, 2018 Desktop Mobile Product X.X% Sales

Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com

Pattern #71: Personalized Next Step - Variant A
Pattern #71: Personalized Next Step - Variant B

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 
Total Sample: 3,326 • Statistical Power at 5% MDE: 5.5%

Test #185 on Retrome.pl by Grzegorz JancewiczGrzegorz Jancewicz Jul 03, 2018 Mobile Listing X.X% Leads

Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl

Pattern #49: Above The Fold Call To Action - Variant A
Pattern #49: Above The Fold Call To Action - Variant B
Total Sample: 823 • Statistical Power at 5% MDE: 4%

Test #186 by Devesh KhanalDevesh Khanal Jul 02, 2018 Mobile Home & Landing X.X% Sales

Devesh Tested Pattern #14: Exposed Menu Options

Pattern #14: Exposed Menu Options - Variant A
Pattern #14: Exposed Menu Options - Variant B

In this experiment, additional product categories were added at the top of the navigation.
Total Sample: 76,974 • Statistical Power at 5% MDE: 41.4%

Test #184 on Bomgar.com by Lee ElkinsLee Elkins Jun 25, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com

Pattern #15: Bulleted Reassurances - Variant A
Pattern #15: Bulleted Reassurances - Variant B
Total Sample: 5,455 • Statistical Power at 5% MDE: 5.7%

Test #183 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jun 19, 2018 Desktop Mobile Product X.X% Signups

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

Pattern #46: Pay Later - Variant A
Pattern #46: Pay Later - Variant B
Total Sample: 5,495 • Statistical Power at 5% MDE: 4.9%

Test #181 on Yummly.com by Kimberly CheungKimberly Cheung Jun 04, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

Pattern #7: Social Counts - Variant A
Pattern #7: Social Counts - Variant B
Total Sample: 175,247 • Statistical Power at 5% MDE: 61.1%

Test #180 on Radhabeauty.com by Viljo VabritViljo Vabrit Jun 03, 2018 Mobile Global X.X% Sales

Viljo Tested Pattern #45: Benefit Bar On Radhabeauty.com

Pattern #45: Benefit Bar - Variant A
Pattern #45: Benefit Bar - Variant B
Total Sample: 17,926 • Statistical Power at 5% MDE: 12.2%

Test #176 on Kenhub.com by Niels HapkeNiels Hapke May 16, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #4: Testimonials On Kenhub.com

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B

In this experiment, testimonials were added on a checkout screen.
Total Sample: 3,333 • Statistical Power at 5% MDE: 49.3%

Test #175 on Thomasnet.com by Julian GaviriaJulian Gaviria May 14, 2018 Desktop Mobile Content X.X% Leads

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

Pattern #23: Inline Link Nudge - Variant A
Pattern #23: Inline Link Nudge - Variant B
Total Sample: 67,295 • Statistical Power at 5% MDE: 3%

Test #174 on Examine.com by Martin WongMartin Wong May 13, 2018 Desktop Mobile Checkout X.X% Sales

Martin Tested Pattern #67: Currency & Taxes On Examine.com

Pattern #67: Currency & Taxes - Variant A
Pattern #67: Currency & Taxes - Variant B
Total Sample: 1,702 • Statistical Power at 5% MDE: 8.3%

Test #173 on Rollbar.com by Mike SmithMike Smith May 08, 2018 Desktop Mobile Home & Landing X.X% Engagement

Mike Tested Pattern #22: Empowering Headline On Rollbar.com

Pattern #22: Empowering Headline - Variant A
Pattern #22: Empowering Headline - Variant B
Total Sample: 8,433 • Statistical Power at 5% MDE: 4.3%

Test #172 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro May 08, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com

Pattern #11: Gradual Reassurance - Variant A
Pattern #11: Gradual Reassurance - Variant B
Total Sample: 16,341 • Statistical Power at 5% MDE: 14.8%

Test #171 on Sjvc.edu by Phillip BarnesPhillip Barnes Apr 27, 2018 Desktop Mobile Signup X.X% Leads

Phillip Tested Pattern #63: Trust Seals On Sjvc.edu

Pattern #63: Trust Seals - Variant A
Pattern #63: Trust Seals - Variant B
Total Sample: 1,197 • Statistical Power at 5% MDE: 12.8%

Test #170 on Goodui.org by Jakub LinowskiJakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing X.X% Sales

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Pattern #49: Above The Fold Call To Action - Variant A
Pattern #49: Above The Fold Call To Action - Variant B
Total Sample: 11,616 • Statistical Power at 5% MDE: 3.6%

Test #166 on Olark.com by Sunir ShahSunir Shah Apr 05, 2018 Desktop Mobile Home & Landing X.X% Sales

Sunir Tested Pattern #12: Payment First On Olark.com

Pattern #12: Payment First - Variant A
Pattern #12: Payment First - Variant B

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Total Sample: 61,916 • Statistical Power at 5% MDE: 7.3%