All Latest 627 A/B Tests
MOST RECENT TESTS
Test #176 on
Kenhub.com
by 
Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #4: Testimonials On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #175 on
Thomasnet.com
by 
Julian Gaviria
May 14, 2018
Desktop
Mobile
Content
X.X%
Leads
Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com
Test #174 on
Examine.com
by 
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Martin Tested Pattern #67: Currency & Taxes On Examine.com
Test #172 on
Trydesignlab.com
by 
Daniel Shapiro
May 08, 2018
Desktop
Mobile
Product
X.X%
Leads
Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com
Test #173 on
Rollbar.com
by 
Mike Smith
May 08, 2018
Desktop
Mobile
Home & Landing
X.X%
Engagement
Mike Tested Pattern #22: Empowering Headline On Rollbar.com
Test #171 on
Sjvc.edu
by 
Phillip Tested Pattern #63: Trust Seals On Sjvc.edu
Test #170 on
Goodui.org
by 
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
X.X%
Sales
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #166 on
Olark.com
by 
Sunir Shah
Apr 05, 2018
Desktop
Mobile
Home & Landing
X.X%
Sales
Sunir Tested Pattern #12: Payment First On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Test #164 on
Examine.com
by Martin Wong
Apr 04, 2018
Desktop
Mobile
Thank You
X.X%
Sales
Martin Tested Pattern #50: Autoplay Video On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Test #163 on
Lovehoney.co.uk
by 
Matthew Curry
Mar 27, 2018
Mobile
Desktop
Product
X.X%
Revenue
Matthew Tested Pattern #62: Urgent Next Day Delivery On Lovehoney.co.uk
Test #161 on
Examine.com
by Martin Wong
Mar 19, 2018
Desktop
Mobile
Home & Landing
X.X%
Signups
Martin Tested Pattern #22: Empowering Headline On Examine.com
Test #160 on
Examine.com
by Martin Wong
Mar 15, 2018
Desktop
Mobile
Product
X.X%
Sales
Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com
Test #158 on
Kenhub.com
by Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
X.X%
Sales
Niels Tested Pattern #63: Trust Seals On Kenhub.com
Test #155 on
Mt.com
by 
Vito Mediavilla
Feb 22, 2018
Mobile
Product
X.X%
Leads
Vito Tested Pattern #3: Fewer Form Fields On Mt.com
Test #154 on
Reverb.com
by 
Nicholas Evans
Feb 20, 2018
Desktop
Mobile
Product
X.X%
Signups
Nicholas Tested Pattern #59: Inverted Or Consistent Button Styles On Reverb.com
Test #153 on
Goodui.org
by Jakub Linowski
Feb 19, 2018
Desktop
Mobile
Home & Landing
X.X%
Signups
Jakub Tested Pattern #58: Full Height False Bottom On Goodui.org
Test #152 on
Reverb.com
by Nicholas Evans
Feb 13, 2018
Desktop
Mobile
Product
X.X%
Sales
Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com
Test #148 on
Kenhub.com
by Niels Hapke
Feb 01, 2018
Desktop
Mobile
Home & Landing
X.X%
Signups
Niels Tested Pattern #53: Problem-Solution Headline On Kenhub.com
Test #146 on
Goodui.org
by Jakub Linowski
Jan 25, 2018
Desktop
Mobile
Home & Landing
X.X%
Leads
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #147 on
Reverb.com
by Nicholas Evans
Jan 25, 2018
Desktop
Mobile
Product
X.X%
Sales
Nicholas Tested Pattern #20: Canned Response On Reverb.com
