All Latest 639 A/B Tests

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Test #189 on Yummly.com by Kimberly CheungKimberly Cheung Jul 23, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

- Variant A
- Variant B
Total Sample: 259,933 • Statistical Power at 5% MDE: 98.8%

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Test #188 on Thomasnet.com by Julian GaviriaJulian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #4: Testimonials On Thomasnet.com

- Variant A
- Variant B

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Total Sample: 3,945 • Statistical Power at 5% MDE: 8.7%

Test #187 on Trydesignlab.com by Will AndersonWill Anderson Jul 09, 2018 Desktop Mobile Product X.X% Sales

Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com

- Variant A
- Variant B

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 
Total Sample: 3,326 • Statistical Power at 5% MDE: 5.5%

Test #185 on Retrome.pl by Grzegorz JancewiczGrzegorz Jancewicz Jul 03, 2018 Mobile Listing X.X% Leads

Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl

- Variant A
- Variant B
Total Sample: 823 • Statistical Power at 5% MDE: 4%

Test #186 on by Devesh KhanalDevesh Khanal Jul 02, 2018 Mobile Home & Landing X.X% Sales

Devesh Tested Pattern #14: Exposed Menu Options

- Variant A
- Variant B

In this experiment, additional product categories were added at the top of the navigation.
Total Sample: 76,974 • Statistical Power at 5% MDE: 41.4%

Test #184 on Bomgar.com by Lee ElkinsLee Elkins Jun 25, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com

- Variant A
- Variant B
Total Sample: 5,455 • Statistical Power at 5% MDE: 5.7%

Test #183 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jun 19, 2018 Desktop Mobile Product X.X% Signups

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

- Variant A
- Variant B
Total Sample: 5,495 • Statistical Power at 5% MDE: 4.9%

Test #181 on Yummly.com by Kimberly CheungKimberly Cheung Jun 04, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

- Variant A
- Variant B
Total Sample: 175,247 • Statistical Power at 5% MDE: 61.1%

Test #180 on Radhabeauty.com by Viljo VabritViljo Vabrit Jun 03, 2018 Mobile Global X.X% Sales

Viljo Tested Pattern #45: Benefit Bar On Radhabeauty.com

- Variant A
- Variant B
Total Sample: 17,926 • Statistical Power at 5% MDE: 12.2%

Test #176 on Kenhub.com by Niels HapkeNiels Hapke May 16, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #4: Testimonials On Kenhub.com

- Variant A
- Variant B

In this experiment, testimonials were added on a checkout screen.
Total Sample: 3,333 • Statistical Power at 5% MDE: 49.3%

Test #175 on Thomasnet.com by Julian GaviriaJulian Gaviria May 14, 2018 Desktop Mobile Content X.X% Leads

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

- Variant A
- Variant B
Total Sample: 67,295 • Statistical Power at 5% MDE: 3%

Test #174 on Examine.com by Martin WongMartin Wong May 13, 2018 Desktop Mobile Checkout X.X% Sales

Martin Tested Pattern #67: Currency & Taxes On Examine.com

- Variant A
- Variant B
Total Sample: 1,702 • Statistical Power at 5% MDE: 8.3%

Test #172 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro May 08, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com

- Variant A
- Variant B
Total Sample: 16,341 • Statistical Power at 5% MDE: 14.8%

Test #173 on Rollbar.com by Mike SmithMike Smith May 08, 2018 Desktop Mobile Home & Landing X.X% Engagement

Mike Tested Pattern #22: Empowering Headline On Rollbar.com

- Variant A
- Variant B
Total Sample: 8,433 • Statistical Power at 5% MDE: 4.3%

Test #171 on Sjvc.edu by Phillip BarnesPhillip Barnes Apr 27, 2018 Desktop Mobile Signup X.X% Leads

Phillip Tested Pattern #63: Trust Seals On Sjvc.edu

- Variant A
- Variant B
Total Sample: 1,197 • Statistical Power at 5% MDE: 12.8%

Test #170 on Goodui.org by Jakub LinowskiJakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing X.X% Sales

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

- Variant A
- Variant B
Total Sample: 11,616 • Statistical Power at 5% MDE: 3.6%

Test #166 on Olark.com by Sunir ShahSunir Shah Apr 05, 2018 Desktop Mobile Home & Landing X.X% Sales

Sunir Tested Pattern #12: Payment First On Olark.com

- Variant A
- Variant B

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Total Sample: 61,916 • Statistical Power at 5% MDE: 7.3%

Test #164 on Examine.com by Martin WongMartin Wong Apr 04, 2018 Desktop Mobile Thank You X.X% Sales

Martin Tested Pattern #50: Autoplay Video On Examine.com

- Variant A
- Variant B

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Total Sample: 11,676 • Statistical Power at 5% MDE: 6%

Test #163 on Lovehoney.co.uk by Matthew CurryMatthew Curry Mar 27, 2018 Mobile Desktop Product X.X% Revenue

Matthew Tested Pattern #62: Urgent Next Day Delivery On Lovehoney.co.uk

- Variant A
- Variant B

Test #161 on Examine.com by Martin WongMartin Wong Mar 19, 2018 Desktop Mobile Home & Landing X.X% Signups

Martin Tested Pattern #22: Empowering Headline On Examine.com

- Variant A
- Variant B
- Variant A
- Variant B
Total Sample: 77,568 • Statistical Power at 5% MDE: 15.1%