All Latest 504 A/B Tests
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MOST RECENT TESTS
Test #174 on
Examine.com
by
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com
Test #172 on
Trydesignlab.com
by
Daniel Shapiro
May 08, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #172 On Trydesignlab.com
Test #173 on
Rollbar.com
by
Mike Smith
May 08, 2018
Desktop
Mobile
Home & Landing
Mike Smith Tested Pattern #22: Empowering Headline In Test #173 On Rollbar.com
Test #171 on
Sjvc.edu
by
Phillip Barnes Tested Pattern #63: Trust Seals In Test #171 On Sjvc.edu
Test #170 on
Goodui.org
by
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org
Test #166 on
Olark.com
by
Sunir Shah
Apr 05, 2018
Desktop
Mobile
Home & Landing
Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Test #164 on
Examine.com
by
Martin Wong
Apr 04, 2018
Desktop
Mobile
Thank You
Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Test #163 on
Lovehoney.co.uk
by
Matthew Curry
Mar 27, 2018
Mobile
Desktop
Product
Matthew Curry Tested Pattern #62: Urgent Next Day Delivery In Test #163 On Lovehoney.co.uk
Test #161 on
Examine.com
by
Martin Wong
Mar 19, 2018
Desktop
Mobile
Home & Landing
Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com
Test #160 on
Examine.com
by
Martin Wong
Mar 15, 2018
Desktop
Mobile
Product
Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com
Test #158 on
Kenhub.com
by
Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com
Test #155 on
Mt.com
by
Vito Mediavilla
Feb 22, 2018
Mobile
Product
Vito Mediavilla Tested Pattern #3: Fewer Form Fields In Test #155 On Mt.com
Test #154 on
Reverb.com
by
Nicholas Evans
Feb 20, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #59: Inverted Or Consistent Button Styles In Test #154 On Reverb.com
Test #153 on
Goodui.org
by
Jakub Linowski
Feb 19, 2018
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #58: Full Height False Bottom In Test #153 On Goodui.org
Test #152 on
Reverb.com
by
Nicholas Evans
Feb 13, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #15: Bulleted Reassurances In Test #152 On Reverb.com
Test #148 on
Kenhub.com
by
Niels Hapke
Feb 01, 2018
Desktop
Mobile
Home & Landing
Niels Hapke Tested Pattern #53: Problem-Solution Headline In Test #148 On Kenhub.com
Test #146 on
Goodui.org
by
Jakub Linowski
Jan 25, 2018
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #146 On Goodui.org
Test #147 on
Reverb.com
by
Nicholas Evans
Jan 25, 2018
Desktop
Mobile
Product
Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com
Test #144 on
Examine.com
by
Martin Wong
Jan 14, 2018
Desktop
Mobile
Product
Martin Wong Tested Pattern #27: More For Less Headline In Test #144 On Examine.com
Test #140 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #46: Pay Later In Test #140 On Akademiafotografii.p...
The test was run on multiple course pages. The screenshot contains the cropped bottom part of a long screen with an exposed signup form. The variation introduced additional text above the form which states: "Free Cancellation. Payment is not required today".