All Latest 625 A/B Tests
MOST RECENT TESTS
Test #141 on
Trydesignlab.com
by 
Daniel Shapiro
Jan 05, 2018
Desktop
Mobile
Product
X.X%
Leads
Daniel Tested Pattern #49: Above The Fold Call To Action On Trydesignlab.com
The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #137 on
Trydesignlab.com
by Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
X.X%
Sales
Daniel Tested Pattern #46: Pay Later On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #138 on
Trydesignlab.com
by Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
X.X%
Sales
Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #133 on
Bing.com
by 
Ronny Kohavi
Dec 13, 2017
Desktop
Mobile
Listing
X.X%
Revenue
Ronny Tested Pattern #43: Long Titles On Bing.com
In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. So it languished for more than six months, until an engineer, who saw that the cost of writing the code for it would be small, launched a simple online controlled experiment—an A/B test—to assess its impact. Within hours the new headline variation was producing abnormally high revenue, triggering a “too good to be true” alert.
HBR, September–October 2017 Issue, https://hbr.org/2017/09/the-surprising-power-of-online-experiments
Note: This experiment was a solid success and replicated multiple times over a period of months. It worked at Bing and had a profound influence. The only reason why we atributed a 0.25 point (a "Maybe") was because we don't have the exact sample size and conversion data.
Test #132 on
Sjvc.edu
by 
Phillip Tested Pattern #41: Sticky Call To Action On Sjvc.edu
In this test, a footer with a button to a lead form was turned into a floating one.
Test #127 on
Glass.net
by 
Mark Freedle
Nov 23, 2017
Desktop
Mobile
Listing
X.X%
Leads
Mark Tested Pattern #42: Countdown Timer On Glass.net
Test #100 on
Vivareal.com.br
by 
Rodrigo Maués
Aug 01, 2017
Mobile
Product
X.X%
Leads
Rodrigo Tested Pattern #20: Canned Response On Vivareal.com.br
Test #112 on
Glass.net
by Mark Freedle
Jul 14, 2017
Desktop
Mobile
Signup
X.X%
Leads
Mark Tested Pattern #20: Canned Response On Glass.net
Test #89 on
Ssdnodes.com
by 
Matt Connor
Jun 01, 2017
Desktop
Mobile
Checkout
X.X%
Sales
Matt Tested Pattern #4: Testimonials On Ssdnodes.com
Test #97 on
3dhubs.com
by 
Rob Draaijer
May 03, 2017
Desktop
Mobile
Listing
X.X%
Leads
Rob Tested Pattern #24: Visible Availability On 3dhubs.com
Test #101 on
Acousticalsurfaces.c...
by 
Julian Gaviria
May 02, 2017
Desktop
Mobile
Content
X.X%
Leads
Julian Tested Pattern #23: Inline Link Nudge On Acousticalsurfaces.c...
Test #102 on
Vivareal.com.br
by Rodrigo Maués
May 02, 2017
Desktop
Mobile
Product
X.X%
Leads
Rodrigo Tested Pattern #24: Visible Availability On Vivareal.com.br
Test #95 on
Vivareal.com.br
by Rodrigo Maués
May 01, 2017
Desktop
Mobile
Home & Landing
X.X%
Leads
Rodrigo Tested Pattern #15: Bulleted Reassurances On Vivareal.com.br
Test #96 on
3dhubs.com
by Rob Draaijer
Apr 21, 2017
Desktop
Mobile
Home & Landing
X.X%
Leads
Rob Tested Pattern #61: Local Headline On 3dhubs.com
Test #88 on
Ssdnodes.com
by Matt Connor
Mar 31, 2017
Desktop
Mobile
Shopping Cart
X.X%
Progression
Matt Tested Pattern #21: What It's Worth On Ssdnodes.com
Test #84 on
Onlinefaxes.com
by 
Jaymie Friesen
Mar 02, 2017
Desktop
Mobile
Home & Landing
X.X%
Sales
Jaymie Tested Pattern #7: Social Counts On Onlinefaxes.com
Test #85 on
Vivareal.com.br
by Rodrigo Maués
Mar 01, 2017
Desktop
Mobile
Product
X.X%
Leads
Rodrigo Tested Pattern #3: Fewer Form Fields On Vivareal.com.br
Test #87 on
Vivareal.com.br
by Rodrigo Maués
Mar 01, 2017
Desktop
Mobile
Product
X.X%
Leads
Rodrigo Tested Pattern #15: Bulleted Reassurances On Vivareal.com.br
Test #94 on
Vivareal.com.br
by Rodrigo Maués
Feb 01, 2017
Mobile
Desktop
Signup
X.X%
Signups
Rodrigo Tested Pattern #14: Exposed Menu Options On Vivareal.com.br
Test #82 on
Poll-app.com
by 
Pierre Olivier Martel
Jan 17, 2017
Desktop
Mobile
Home & Landing
X.X%
Signups
Pierre Olivier Tested Pattern #10: Postponed Modal Forms On Poll-app.com
