All Latest 635 A/B Tests

Screen

Device

Metric

Tag

Powered for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #243 on Goodui.org by Jakub Linowski Jun 05, 2019 Desktop Mobile Home & Landing X.X% Progression

Jakub Tested Pattern #77: Filled Or Ghost Buttons On Goodui.org

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Total Sample: 25,046 • Statistical Power at 5% MDE: 22.6%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Get Access to All Test Results

Test #242 on by Alex James May 27, 2019 Desktop Mobile Signup X.X% Signups

Alex Tested Pattern #7: Social Counts

Total Sample: 79,012 • Statistical Power at 5% MDE: 56.8%

Test #241 on Kenhub.com by Niels Hapke May 24, 2019 Desktop Mobile Signup X.X% Signups

Niels Tested Pattern #105: Lead Magnets On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Total Sample: 63,631 • Statistical Power at 5% MDE: 87.5%

Test #237 on Goodui.org by Jakub Linowski Apr 29, 2019 Desktop Mobile Listing X.X% Sales

Jakub Tested Pattern #103: Money Back Guarantee On Goodui.org

Total Sample: 21,096 • Statistical Power at 5% MDE: 6%

Test #235 on Thomasnet.com by Julian Gaviria Apr 02, 2019 Desktop Mobile Home & Landing X.X% Leads

Julian Tested Pattern #102: Expanded Or Condensed Layout On Thomasnet.com

In this experiment, the layout was condensed from a taller to a shorter one.

Total Sample: 11,567 • Statistical Power at 5% MDE: 17.3%

Test #232 on Yoast.com by Sjardo Janssen Mar 15, 2019 Desktop Mobile Checkout X.X% Sales

Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

Total Sample: 20,661 • Statistical Power at 5% MDE: 30.3%

Test #231 on Glass.net by Mark Freedle Mar 14, 2019 Desktop Mobile Signup X.X% Leads

Mark Tested Pattern #20: Canned Response On Glass.net

Total Sample: 1,342 • Statistical Power at 5% MDE: 6.4%

Test #230 on Goodui.org by Jakub Linowski Mar 09, 2019 Desktop Mobile Listing X.X% Engagement

Jakub Tested Pattern #56: Hover Button On Goodui.org

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.

Total Sample: 30,699 • Statistical Power at 5% MDE: 98.1%

Test #229 on by Jakub Linowski Mar 08, 2019 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #99: Progress Bar

Total Sample: 11,214 • Statistical Power at 5% MDE: 13%

Test #228 on by Jakub Linowski Mar 05, 2019 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #99: Progress Bar

The variation added a progress bar to one of the checkout steps for a ticket ordering site.

Total Sample: 12,961 • Statistical Power at 5% MDE: 14.7%

Test #223 on Volders.de by Alexander Krieger Feb 01, 2019 Desktop Mobile Signup X.X% Revenue

Alexander Tested Pattern #12: Payment First On Volders.de

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #218 on Yummly.com by Kimberly Cheung Jan 14, 2019 Desktop Mobile Home & Landing X.X% Signups

Kimberly Tested Pattern #94: Visible Search On Yummly.com

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Total Sample: 20,122 • Statistical Power at 5% MDE: 13.8%

Test #219 on Mt.com by Vito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing X.X% Leads

Vito Tested Pattern #95: Clickable Product Previews On Mt.com

Total Sample: 4,836 • Statistical Power at 5% MDE: 11%

Test #217 on Thomasnet.com by Julian Gaviria Jan 03, 2019 Desktop Mobile Home & Landing X.X% Engagement

Julian Tested Pattern #41: Sticky Call To Action On Thomasnet.com

Total Sample: 158,023 • Statistical Power at 5% MDE: 8.9%

Test #215 on Vivareal.com.br by Vinicius Barros Peixoto Dec 21, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

Total Sample: 2,452,026 • Statistical Power at 5% MDE: 99.9%

Test #214 on Yummly.com by Marcos Ciarrocchi Dec 07, 2018 Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.

Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product X.X% Leads

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Total Sample: 26,467 • Statistical Power at 5% MDE: 9.7%

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup X.X% Leads

Vito Tested Pattern #85: Benefit Button On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Total Sample: 26,639 • Statistical Power at 5% MDE: 12.8%

Test #211 on Skype App by Ronny Kohavi Nov 20, 2018 Mobile Global X.X% Progression

Ronny Tested Pattern #2: Icon Labels

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Test #210 on Bomgar.com by Lee Elkins Nov 13, 2018 Desktop Mobile Home & Landing X.X% Signups