All Latest 639 A/B Tests

MOST RECENT TESTS

Test #251 on Goodui.org by Jakub LinowskiJakub Linowski Jul 25, 2019 Desktop Mobile Content X.X% Signups

Jakub Tested Pattern #57: Maybe Later On Goodui.org

- Variant A
- Variant B

In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.
Total Sample: 7,759 • Statistical Power at 5% MDE: 7.2%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Get Access to All Test Results

Test #247 on Thomasnet.com by Julian GaviriaJulian Gaviria Jun 13, 2019 Desktop Mobile Content X.X% Signups

Julian Tested Pattern #41: Sticky Call To Action On Thomasnet.com

- Variant A
- Variant B

In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.
Total Sample: 76,900 • Statistical Power at 5% MDE: 4.6%

Test #246 on Thomasnet.com by Julian GaviriaJulian Gaviria Jun 12, 2019 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #88: Action Button On Thomasnet.com

- Variant A
- Variant B

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Total Sample: 956,112 • Statistical Power at 5% MDE: 47.9%

Test #243 on Goodui.org by Jakub LinowskiJakub Linowski Jun 05, 2019 Desktop Mobile Home & Landing X.X% Progression

Jakub Tested Pattern #77: Filled Or Ghost Buttons On Goodui.org

- Variant A
- Variant B

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)
Total Sample: 25,046 • Statistical Power at 5% MDE: 22.6%

Test #242 on by Alex JamesAlex James May 27, 2019 Desktop Mobile Signup X.X% Signups

Alex Tested Pattern #7: Social Counts

- Variant A
- Variant B
Total Sample: 79,012 • Statistical Power at 5% MDE: 56.8%

Test #241 on Kenhub.com by Niels HapkeNiels Hapke May 24, 2019 Desktop Mobile Signup X.X% Signups

Niels Tested Pattern #105: Lead Magnets On Kenhub.com

- Variant A
- Variant B

In this experiment, a free study guide ebook was promoted on a registration page.
Total Sample: 63,631 • Statistical Power at 5% MDE: 87.5%

Test #237 on Goodui.org by Jakub LinowskiJakub Linowski Apr 29, 2019 Desktop Mobile Listing X.X% Sales

Jakub Tested Pattern #103: Money Back Guarantee On Goodui.org

- Variant A
- Variant B
Total Sample: 21,096 • Statistical Power at 5% MDE: 6%

Test #235 on Thomasnet.com by Julian GaviriaJulian Gaviria Apr 02, 2019 Desktop Mobile Home & Landing X.X% Leads

Julian Tested Pattern #102: Expanded Or Condensed Layout On Thomasnet.com

- Variant A
- Variant B

In this experiment, the layout was condensed from a taller to a shorter one.
Total Sample: 11,567 • Statistical Power at 5% MDE: 17.3%

Test #232 on Yoast.com by Sjardo JanssenSjardo Janssen Mar 15, 2019 Desktop Mobile Checkout X.X% Sales

Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com

- Variant A
- Variant B

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Total Sample: 20,661 • Statistical Power at 5% MDE: 30.3%

Test #231 on Glass.net by Mark FreedleMark Freedle Mar 14, 2019 Desktop Mobile Signup X.X% Leads

Mark Tested Pattern #20: Canned Response On Glass.net

- Variant A
- Variant B
Total Sample: 1,342 • Statistical Power at 5% MDE: 6.4%

Test #230 on Goodui.org by Jakub LinowskiJakub Linowski Mar 09, 2019 Desktop Mobile Listing X.X% Engagement

Jakub Tested Pattern #56: Hover Button On Goodui.org

- Variant A
- Variant B

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Total Sample: 30,699 • Statistical Power at 5% MDE: 98.1%

Test #229 on by Jakub LinowskiJakub Linowski Mar 08, 2019 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #99: Progress Bar

- Variant A
- Variant B
Total Sample: 11,214 • Statistical Power at 5% MDE: 13%

Test #228 on by Jakub LinowskiJakub Linowski Mar 05, 2019 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #99: Progress Bar

- Variant A
- Variant B

The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Total Sample: 12,961 • Statistical Power at 5% MDE: 14.7%

Test #223 on Volders.de by Alexander KriegerAlexander Krieger Feb 01, 2019 Desktop Mobile Signup X.X% Revenue

Alexander Tested Pattern #12: Payment First On Volders.de

- Variant A
- Variant B

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #218 on Yummly.com by Kimberly CheungKimberly Cheung Jan 14, 2019 Desktop Mobile Home & Landing X.X% Signups

Kimberly Tested Pattern #94: Visible Search On Yummly.com

- Variant A
- Variant B

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.
Total Sample: 20,122 • Statistical Power at 5% MDE: 13.8%

Test #219 on Mt.com by Vito MediavillaVito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing X.X% Leads

Vito Tested Pattern #95: Clickable Product Previews On Mt.com

- Variant A
- Variant B
Total Sample: 4,836 • Statistical Power at 5% MDE: 11%

Test #217 on Thomasnet.com by Julian GaviriaJulian Gaviria Jan 03, 2019 Desktop Mobile Home & Landing X.X% Engagement

Julian Tested Pattern #41: Sticky Call To Action On Thomasnet.com

- Variant A
- Variant B
Total Sample: 158,023 • Statistical Power at 5% MDE: 8.9%

Test #215 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Dec 21, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

- Variant A
- Variant B

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.
Total Sample: 2,452,026 • Statistical Power at 5% MDE: 99.9%

Test #214 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi Dec 07, 2018 Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

- Variant A
- Variant B

In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.

Test #213 on Mt.com by Vito MediavillaVito Mediavilla Dec 04, 2018 Desktop Mobile Signup X.X% Leads

Vito Tested Pattern #85: Benefit Button On Mt.com

- Variant A
- Variant B

In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Total Sample: 26,639 • Statistical Power at 5% MDE: 12.8%