All Latest 634 A/B Tests
MOST RECENT TESTS
Test #242 on
by 
Alex James
May 27, 2019
Desktop
Mobile
Signup
X.X%
Signups
Alex Tested Pattern #7: Social Counts
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #241 on
Kenhub.com
by 
Niels Hapke
May 24, 2019
Desktop
Mobile
Signup
X.X%
Signups
Niels Tested Pattern #105: Lead Magnets On Kenhub.com
In this experiment, a free study guide ebook was promoted on a registration page.
Test #237 on
Goodui.org
by 
Jakub Linowski
Apr 29, 2019
Desktop
Mobile
Listing
X.X%
Sales
Jakub Tested Pattern #103: Money Back Guarantee On Goodui.org
Test #235 on
Thomasnet.com
by 
Julian Gaviria
Apr 02, 2019
Desktop
Mobile
Home & Landing
X.X%
Leads
Julian Tested Pattern #102: Expanded Or Condensed Layout On Thomasnet.com
In this experiment, the layout was condensed from a taller to a shorter one.
Test #232 on
Yoast.com
by 
Sjardo Janssen
Mar 15, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #231 on
Glass.net
by 
Mark Freedle
Mar 14, 2019
Desktop
Mobile
Signup
X.X%
Leads
Mark Tested Pattern #20: Canned Response On Glass.net
Test #230 on
Goodui.org
by Jakub Linowski
Mar 09, 2019
Desktop
Mobile
Listing
X.X%
Engagement
Jakub Tested Pattern #56: Hover Button On Goodui.org
In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Test #229 on
by Jakub Linowski
Mar 08, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Jakub Tested Pattern #99: Progress Bar
Test #228 on
by Jakub Linowski
Mar 05, 2019
Desktop
Mobile
Checkout
X.X%
Sales
Jakub Tested Pattern #99: Progress Bar
The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Test #223 on
Volders.de
by 
Alexander Krieger
Feb 01, 2019
Desktop
Mobile
Signup
X.X%
Revenue
Alexander Tested Pattern #12: Payment First On Volders.de
This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.
Test #218 on
Yummly.com
by 
Kimberly Cheung
Jan 14, 2019
Desktop
Mobile
Home & Landing
X.X%
Signups
Kimberly Tested Pattern #94: Visible Search On Yummly.com
Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.
Control (A): Logged out users don't see global search bar.
Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.
Test #219 on
Mt.com
by 
Vito Mediavilla
Jan 14, 2019
Desktop
Mobile
Home & Landing
X.X%
Leads
Vito Tested Pattern #95: Clickable Product Previews On Mt.com
Test #217 on
Thomasnet.com
by Julian Gaviria
Jan 03, 2019
Desktop
Mobile
Home & Landing
X.X%
Engagement
Julian Tested Pattern #41: Sticky Call To Action On Thomasnet.com
Test #215 on
Vivareal.com.br
by 
Vinicius Barros Peixoto
Dec 21, 2018
Mobile
Listing
X.X%
Leads
Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br
The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.
Test #214 on
Yummly.com
by 
Marcos Ciarrocchi
Dec 07, 2018
Mobile
Signup
X.X%
Signups
Marcos Tested Pattern #91: Forced Action On Yummly.com
In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.
Test #212 on
Mt.com
by Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
Product
X.X%
Leads
Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com
In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Test #213 on
Mt.com
by Vito Mediavilla
Dec 04, 2018
Desktop
Mobile
Signup
X.X%
Leads
Vito Tested Pattern #85: Benefit Button On Mt.com
In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Test #211 on
Skype App
by 
Ronny Kohavi
Nov 20, 2018
Mobile
Global
X.X%
Progression
Ronny Tested Pattern #2: Icon Labels
Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.
Test #210 on
Bomgar.com
by 
Lee Elkins
Nov 13, 2018
Desktop
Mobile
Home & Landing
X.X%
Signups
Lee Tested Pattern #64: Tunnel On Bomgar.com
In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.
Test #209 on
Vivareal.com.br
by Vinicius Barros Peixoto
Nov 12, 2018
Mobile
Listing
X.X%
Leads
Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br
The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.