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Test #253 on Volders.de by Alexander Krieger Aug 08, 2019 Desktop Mobile Signup X.X% Revenue

Alexander Tested Pattern #17: Least Or Most Expensive First On Volders.de

Pattern #17: Least Or Most Expensive First - Variant A

Pattern #17: Least Or Most Expensive First - Variant B

In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).

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Test #252 on Thomasnet.com by Julian Gaviria Jul 30, 2019 Desktop Mobile Content X.X% Engagement

Julian Tested Pattern #107: Contrast Links & Buttons On Thomasnet.com

Pattern #107: Contrast Links & Buttons - Variant A

Pattern #107: Contrast Links & Buttons - Variant B

In this experiment a light blue bold link was tested against a darker blue bold link.

Total Sample: 142,102 • Statistical Power at 5% MDE: 74.3%

Test #250 on Volders.de by Alexander Krieger Jul 25, 2019 Desktop Mobile Signup X.X% Signups

Alexander Tested Pattern #106: Back Buttons On Volders.de

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

Total Sample: 16,894 • Statistical Power at 5% MDE: 81%

Test #251 on Goodui.org by Jakub Linowski Jul 25, 2019 Desktop Mobile Content X.X% Signups

Jakub Tested Pattern #57: Maybe Later On Goodui.org

In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.

Total Sample: 7,759 • Statistical Power at 5% MDE: 7.2%

Test #247 on Thomasnet.com by Julian Gaviria Jun 13, 2019 Desktop Mobile Content X.X% Signups

Julian Tested Pattern #41: Sticky Call To Action On Thomasnet.com

Pattern #41: Sticky Call To Action - Variant A

Pattern #41: Sticky Call To Action - Variant B

In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.

Total Sample: 76,900 • Statistical Power at 5% MDE: 4.6%

Test #246 on Thomasnet.com by Julian Gaviria Jun 12, 2019 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #88: Action Button On Thomasnet.com

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Total Sample: 956,112 • Statistical Power at 5% MDE: 47.9%

Test #243 on Goodui.org by Jakub Linowski Jun 05, 2019 Desktop Mobile Home & Landing X.X% Progression

Jakub Tested Pattern #77: Filled Or Ghost Buttons On Goodui.org

Pattern #77: Filled Or Ghost Buttons - Variant A

Pattern #77: Filled Or Ghost Buttons - Variant B

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Total Sample: 25,046 • Statistical Power at 5% MDE: 22.6%

Test #242 by Alex James May 27, 2019 Desktop Mobile Signup X.X% Signups

Alex Tested Pattern #7: Social Counts

Total Sample: 79,012 • Statistical Power at 5% MDE: 56.8%

Test #241 on Kenhub.com by Niels Hapke May 24, 2019 Desktop Mobile Signup X.X% Signups

Niels Tested Pattern #105: Lead Magnets On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Total Sample: 63,631 • Statistical Power at 5% MDE: 87.5%

Test #237 on Goodui.org by Jakub Linowski Apr 29, 2019 Desktop Mobile Listing X.X% Sales

Jakub Tested Pattern #103: Money Back Guarantee On Goodui.org

Pattern #103: Money Back Guarantee - Variant A

Pattern #103: Money Back Guarantee - Variant B

Total Sample: 21,096 • Statistical Power at 5% MDE: 6%

Test #235 on Thomasnet.com by Julian Gaviria Apr 02, 2019 Desktop Mobile Home & Landing X.X% Leads

Julian Tested Pattern #102: Expanded Or Condensed Layout On Thomasnet.com

Pattern #102: Expanded Or Condensed Layout - Variant A

Pattern #102: Expanded Or Condensed Layout - Variant B

In this experiment, the layout was condensed from a taller to a shorter one.

Total Sample: 11,567 • Statistical Power at 5% MDE: 17.3%

Test #232 on Yoast.com by Sjardo Janssen Mar 15, 2019 Desktop Mobile Checkout X.X% Sales

Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com

Pattern #6: Customer Star Ratings - Variant A

Pattern #6: Customer Star Ratings - Variant B

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

Total Sample: 20,661 • Statistical Power at 5% MDE: 30.3%

Test #231 on Glass.net by Mark Freedle Mar 14, 2019 Desktop Mobile Signup X.X% Leads

Mark Tested Pattern #20: Canned Response On Glass.net

Pattern #20: Canned Response - Variant A

Pattern #20: Canned Response - Variant B

Total Sample: 1,342 • Statistical Power at 5% MDE: 6.4%

Test #230 on Goodui.org by Jakub Linowski Mar 09, 2019 Desktop Mobile Listing X.X% Engagement

Jakub Tested Pattern #56: Hover Button On Goodui.org

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.

Total Sample: 30,699 • Statistical Power at 5% MDE: 98.1%

Test #229 by Jakub Linowski Mar 08, 2019 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #99: Progress Bar

Total Sample: 11,214 • Statistical Power at 5% MDE: 13%

Test #228 by Jakub Linowski Mar 05, 2019 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #99: Progress Bar

The variation added a progress bar to one of the checkout steps for a ticket ordering site.

Total Sample: 12,961 • Statistical Power at 5% MDE: 14.7%

Test #223 on Volders.de by Alexander Krieger Feb 01, 2019 Desktop Mobile Signup X.X% Revenue

Alexander Tested Pattern #12: Payment First On Volders.de

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #218 on Yummly.com by Kimberly Cheung Jan 14, 2019 Desktop Mobile Home & Landing X.X% Signups

Kimberly Tested Pattern #94: Visible Search On Yummly.com

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Total Sample: 20,122 • Statistical Power at 5% MDE: 13.8%

Test #219 on Mt.com by Vito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing X.X% Leads