All Latest 625 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #229 on by Jakub Linowski Mar 08, 2019 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #99: Progress Bar

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Test #228 on by Jakub Linowski Mar 05, 2019 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #99: Progress Bar

The variation added a progress bar to one of the checkout steps for a ticket ordering site.

Test #223 on Volders.de by Alexander Krieger Feb 01, 2019 Desktop Mobile Signup X.X% Revenue

Alexander Tested Pattern #12: Payment First On Volders.de

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #218 on Yummly.com by Kimberly Cheung Jan 14, 2019 Desktop Mobile Home & Landing X.X% Signups

Kimberly Tested Pattern #94: Visible Search On Yummly.com

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Test #219 on Mt.com by Vito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing X.X% Leads

Vito Tested Pattern #95: Clickable Product Previews On Mt.com

Test #217 on Thomasnet.com by Julian Gaviria Jan 03, 2019 Desktop Mobile Home & Landing X.X% Engagement

Julian Tested Pattern #41: Sticky Call To Action On Thomasnet.com

Test #215 on Vivareal.com.br by Vinicius Barros Peixoto Dec 21, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

Test #214 on Yummly.com by Marcos Ciarrocchi Dec 07, 2018 Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.

Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product X.X% Leads

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup X.X% Leads

Vito Tested Pattern #85: Benefit Button On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Test #211 on Skype App by Ronny Kohavi Nov 20, 2018 Mobile Global X.X% Progression

Ronny Tested Pattern #2: Icon Labels

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Test #210 on Bomgar.com by Lee Elkins Nov 13, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #64: Tunnel On Bomgar.com

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.

Test #209 on Vivareal.com.br by Vinicius Barros Peixoto Nov 12, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

Test #208 on Thomasnet.com by Julian Gaviria Nov 02, 2018 Desktop Mobile Listing X.X% Leads