All Latest 639 A/B Tests

MOST RECENT TESTS

Test #212 on Mt.com by Vito MediavillaVito Mediavilla Dec 04, 2018 Desktop Mobile Product X.X% Leads

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

- Variant A
- Variant B

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Total Sample: 26,467 • Statistical Power at 5% MDE: 9.7%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Get Access to All Test Results

Test #211 on Skype App by Ronny KohaviRonny Kohavi Nov 20, 2018 Mobile Global X.X% Progression

Ronny Tested Pattern #2: Icon Labels

- Variant A
- Variant B

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Test #210 on Bomgar.com by Lee ElkinsLee Elkins Nov 13, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #64: Tunnel On Bomgar.com

- Variant A
- Variant B

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.
Total Sample: 13,871 • Statistical Power at 5% MDE: 6.3%

Test #209 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Nov 12, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

- Variant A
- Variant B

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.
Total Sample: 778,955 • Statistical Power at 5% MDE: 99.9%

Test #208 on Thomasnet.com by Julian GaviriaJulian Gaviria Nov 02, 2018 Desktop Mobile Listing X.X% Leads

Julian Tested Pattern #88: Action Button On Thomasnet.com

- Variant A
- Variant B

In this variation, the button labels were changed from "Profile" to "View Supplier".
Total Sample: 39,170 • Statistical Power at 5% MDE: 7.2%

Test #49 on Menufy.com by Aleksandr ElesevAleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #46: Pay Later On Menufy.com

- Variant A
- Variant B
Total Sample: 21,184 • Statistical Power at 5% MDE: 99.9%

Test #206 on Yummly.com by Kimberly CheungKimberly Cheung Oct 25, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

- Variant A
- Variant B

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Total Sample: 138,106 • Statistical Power at 5% MDE: 77.4%

Test #204 on Kenhub.com by Niels HapkeNiels Hapke Oct 11, 2018 Desktop Mobile Global X.X% Sales

Niels Tested Pattern #85: Benefit Button On Kenhub.com

- Variant A
- Variant B

In the variation, the "Help" section was reworded to "How to study".
Total Sample: 171,904 • Statistical Power at 5% MDE: 8.5%

Test #202 on Kenhub.com by Niels HapkeNiels Hapke Oct 01, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

- Variant A
- Variant B

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Total Sample: 2,884 • Statistical Power at 5% MDE: 49.4%

Test #9 on by Rick DawsonRick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Leads

Rick Tested Pattern #83: Progressive Fields

- Variant A
- Variant B
Total Sample: 27,947 • Statistical Power at 5% MDE: 18.5%

Test #201 on by Ben LabayBen Labay Sep 19, 2018 Desktop Mobile Thank You X.X% Sales

Ben Tested Pattern #7: Social Counts

- Variant A
- Variant B

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Total Sample: 59,003 • Statistical Power at 5% MDE: 47.9%

Test #200 on Trydesignlab.com by Will AndersonWill Anderson Sep 14, 2018 Desktop Mobile Home & Landing X.X% Sales

Will Tested Pattern #52: How It Works On Trydesignlab.com

- Variant A
- Variant B

In this experiment, a "How It Works" content section was removed.
Total Sample: 33,802 • Statistical Power at 5% MDE: 7.4%

Test #199 on Freshegg.co.uk by Luke HayLuke Hay Sep 13, 2018 Desktop Mobile Home & Landing X.X% Progression

Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk

- Variant A
- Variant B

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #196 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

- Variant A
- Variant B

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.
Total Sample: 441,738 • Statistical Power at 5% MDE: 99.9%

Test #195 on Yummly.com by Kimberly CheungKimberly Cheung Aug 13, 2018 Desktop Mobile Listing X.X% Signups

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

- Variant A
- Variant B
Total Sample: 371,274 • Statistical Power at 5% MDE: 99.9%

Test #194 on Bomgar.com by Lee ElkinsLee Elkins Aug 08, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #22: Empowering Headline On Bomgar.com

- Variant A
- Variant B
Total Sample: 12,953 • Statistical Power at 5% MDE: 6.6%

Test #192 on Refactoring.guru by Alexander ShvetsAlexander Shvets Aug 07, 2018 Desktop Mobile Product X.X% Sales

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

- Variant A
- Variant B

In this experiment, a number of customer reviews were added at the middle of a product page.
Total Sample: 6,504 • Statistical Power at 5% MDE: 3.8%

Test #193 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

- Variant A
- Variant B

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.
Total Sample: 1,335,347 • Statistical Power at 5% MDE: 99.9%

Test #190 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

- Variant A
- Variant B

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Total Sample: 95,776 • Statistical Power at 5% MDE: 48%

Test #191 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

- Variant A
- Variant B
Total Sample: 96,195 • Statistical Power at 5% MDE: 48.2%