All Latest 556 A/B Tests
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MOST RECENT TESTS
Test #187 on
Trydesignlab.com
by
Will Anderson
Jul 09, 2018
Desktop
Mobile
Product
Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On Trydesignlab.com


In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.
Test #185 on
Retrome.pl
by
Grzegorz Jancewicz
Jul 03, 2018
Mobile
Listing
Grzegorz Jancewicz Tested Pattern #49: Above The Fold Call To Action In Test #185 On Retrome.pl


Test #186 on
by
Devesh Khanal
Jul 02, 2018
Mobile
Home & Landing
Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186


In this experiment, additional product categories were added at the top of the navigation.
Test #184 on
Bomgar.com
by
Lee Elkins
Jun 25, 2018
Desktop
Mobile
Home & Landing
Lee Elkins Tested Pattern #15: Bulleted Reassurances In Test #184 On Bomgar.com


Test #183 on
Trydesignlab.com
by
Daniel Shapiro
Jun 19, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com


Test #181 on
Yummly.com
by
Kimberly Cheung
Jun 04, 2018
Desktop
Mobile
Signup
Kimberly Cheung Tested Pattern #7: Social Counts In Test #181 On Yummly.com


Test #180 on
Radhabeauty.com
by
Viljo Vabrit
Jun 03, 2018
Mobile
Global
Viljo Vabrit Tested Pattern #45: Benefit Bar In Test #180 On Radhabeauty.com


Test #176 on
Kenhub.com
by
Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com


In this experiment, testimonials were added on a checkout screen.
Test #175 on
Thomasnet.com
by
Julian Gaviria
May 14, 2018
Desktop
Mobile
Content
Julian Gaviria Tested Pattern #23: Inline Link Nudge In Test #175 On Thomasnet.com


Test #174 on
Examine.com
by
Martin Wong
May 13, 2018
Desktop
Mobile
Checkout
Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com


Test #172 on
Trydesignlab.com
by
Daniel Shapiro
May 08, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #172 On Trydesignlab.com


Test #173 on
Rollbar.com
by
Mike Smith
May 08, 2018
Desktop
Mobile
Home & Landing
Mike Smith Tested Pattern #22: Empowering Headline In Test #173 On Rollbar.com


Test #171 on
Sjvc.edu
by
Phillip Barnes
Apr 27, 2018
Desktop
Mobile
Signup
Phillip Barnes Tested Pattern #63: Trust Seals In Test #171 On Sjvc.edu


Test #170 on
Goodui.org
by
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org


Test #166 on
Olark.com
by
Sunir Shah
Apr 05, 2018
Desktop
Mobile
Home & Landing
Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com


Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Test #164 on
Examine.com
by
Martin Wong
Apr 04, 2018
Desktop
Mobile
Thank You
Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com


In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Test #163 on
Lovehoney.co.uk
by
Matthew Curry
Mar 27, 2018
Mobile
Desktop
Product
Matthew Curry Tested Pattern #62: Urgent Next Day Delivery In Test #163 On Lovehoney.co.uk


Test #161 on
Examine.com
by
Martin Wong
Mar 19, 2018
Desktop
Mobile
Home & Landing
Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com



Test #160 on
Examine.com
by
Martin Wong
Mar 15, 2018
Desktop
Mobile
Product
Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com


Test #158 on
Kenhub.com
by
Niels Hapke
Mar 11, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com

