Tests | GoodUI

Test #141 on Trydesignlab.com by Daniel Shapiro Jan 05, 2018 Desktop Mobile Product

Daniel Shapiro Tested Pattern #49: Above The Fold Call To Action In Test #141 On Trydesignlab.com

The variation introduced a call to action at the top of the screen that linked to a form deep down on a long course page.

Test #137 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #46: Pay Later In Test #137 On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #138 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #42: Countdown Timer In Test #138 On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #133 on Bing.com by Ronny Kohavi Dec 13, 2017 Desktop Mobile Listing

Ronny Kohavi Tested Pattern #43: Long Titles In Test #133 On Bing.com

In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. So it languished for more than six months, until an engineer, who saw that the cost of writing the code for it would be small, launched a simple online controlled experiment—an A/B test—to assess its impact. Within hours the new headline variation was producing abnormally high revenue, triggering a “too good to be true” alert.

HBR, September–October 2017 Issue, https://hbr.org/2017/09/the-surprising-power-of-online-experiments

Note: This experiment was a solid success and replicated multiple times over a period of months. It worked at Bing and had a profound influence. The only reason why we atributed a 0.25 point (a "Maybe") was because we don't have the exact sample size and conversion data.

Test #132 on Sjvc.edu by Phillip Barnes Dec 12, 2017 Mobile Home & Landing

Phillip Barnes Tested Pattern #41: Sticky Call To Action In Test #132 On Sjvc.edu

In this test, a footer with a button to a lead form was turned into a floating one.

Test #127 on Glass.net by Mark Freedle Nov 23, 2017 Desktop Mobile Listing

Mark Freedle Tested Pattern #42: Countdown Timer In Test #127 On Glass.net

Test #100 on Vivareal.com.br by Rodrigo Maués Aug 01, 2017 Mobile Product

Rodrigo Maués Tested Pattern #20: Canned Response In Test #100 On Vivareal.com.br

Test #112 on Glass.net by Mark Freedle Jul 14, 2017 Desktop Mobile Signup

Mark Freedle Tested Pattern #20: Canned Response In Test #112 On Glass.net

Test #89 on Ssdnodes.com by Matt Connor Jun 01, 2017 Desktop Mobile Checkout

Matt Connor Tested Pattern #4: Testimonials In Test #89 On Ssdnodes.com

Test #97 on 3dhubs.com by Rob Draaijer May 03, 2017 Desktop Mobile Listing

Rob Draaijer Tested Pattern #24: Visible Availability In Test #97 On 3dhubs.com

Test #101 on Acousticalsurfaces.c... by Julian Gaviria May 02, 2017 Desktop Mobile Content

Julian Gaviria Tested Pattern #23: Inline Link Nudge In Test #101 On Acousticalsurfaces.c...

Test #102 on Vivareal.com.br by Rodrigo Maués May 02, 2017 Desktop Mobile Product

Rodrigo Maués Tested Pattern #24: Visible Availability In Test #102 On Vivareal.com.br

Test #95 on Vivareal.com.br by Rodrigo Maués May 01, 2017 Desktop Mobile Home & Landing

Rodrigo Maués Tested Pattern #15: Bulleted Reassurances In Test #95 On Vivareal.com.br

Test #96 on 3dhubs.com by Rob Draaijer Apr 21, 2017 Desktop Mobile Home & Landing

Rob Draaijer Tested Pattern #61: Local Headline In Test #96 On 3dhubs.com

Test #88 on Ssdnodes.com by Matt Connor Mar 31, 2017 Desktop Mobile Shopping Cart

Matt Connor Tested Pattern #21: What It's Worth In Test #88 On Ssdnodes.com

Test #84 on Onlinefaxes.com by Jaymie Friesen Mar 02, 2017 Desktop Mobile Home & Landing

Jaymie Friesen Tested Pattern #7: Social Counts In Test #84 On Onlinefaxes.com

Test #87 on Vivareal.com.br by Rodrigo Maués Mar 01, 2017 Desktop Mobile Product

Rodrigo Maués Tested Pattern #15: Bulleted Reassurances In Test #87 On Vivareal.com.br

Test #85 on Vivareal.com.br by Rodrigo Maués Mar 01, 2017 Desktop Mobile Product

Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #85 On Vivareal.com.br

Test #94 on Vivareal.com.br by Rodrigo Maués Feb 01, 2017 Mobile Desktop Signup

Rodrigo Maués Tested Pattern #14: Exposed Menu Options In Test #94 On Vivareal.com.br

Test #82 on Poll-app.com by Pierre Olivier Martel Jan 17, 2017 Desktop Mobile Home & Landing

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