All Latest 539 A/B Tests

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MOST RECENT TESTS

Test #219 on Mt.com by Vito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing

Vito Mediavilla Tested Pattern #95: Clickable Product Previews In Test #219 On Mt.com

Test #217 on Thomasnet.com by Julian Gaviria Jan 03, 2019 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #217 On Thomasnet.com

Test #215 on Vivareal.com.br by Vinicius Barros Peixoto Dec 21, 2018 Mobile Listing

Vinicius Barros Peixoto Tested Pattern #92: Already Viewed Label In Test #215 On Vivareal.com.br

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

Test #214 on Yummly.com by Marcos Ciarrocchi Dec 07, 2018 Mobile Signup

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #214 On Yummly.com

In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.

Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product

Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup

Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Test #211 on Skype App by Ronny Kohavi Nov 20, 2018 Mobile Global

Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Test #210 on Bomgar.com by Lee Elkins Nov 13, 2018 Desktop Mobile Home & Landing

Lee Elkins Tested Pattern #64: Tunnel In Test #210 On Bomgar.com

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.

Test #209 on Vivareal.com.br by Vinicius Barros Peixoto Nov 12, 2018 Mobile Listing

Vinicius Barros Peixoto Tested Pattern #34: Open In A New Tab In Test #209 On Vivareal.com.br

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

Test #208 on Thomasnet.com by Julian Gaviria Nov 02, 2018 Desktop Mobile Listing

Julian Gaviria Tested Pattern #88: Action Button In Test #208 On Thomasnet.com

In this variation, the button labels were changed from "Profile" to "View Supplier".

Test #49 on Menufy.com by Aleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout

Aleksandr Elesev Tested Pattern #46: Pay Later In Test #49 On Menufy.com

Test #206 on Yummly.com by Kimberly Cheung Oct 25, 2018 Desktop Mobile Signup

Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #204 on Kenhub.com by Niels Hapke Oct 11, 2018 Desktop Mobile Global

Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #9 on by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing

Rick Dawson Tested Pattern #83: Progressive Fields In Test #9

Test #201 on by Ben Labay Sep 19, 2018 Desktop Mobile Thank You

Ben Labay Tested Pattern #7: Social Counts In Test #201

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will Anderson Sep 14, 2018 Desktop Mobile Home & Landing

Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #199 on Freshegg.co.uk by Luke Hay Sep 13, 2018 Desktop Mobile Home & Landing

Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #196 on Vivareal.com.br by Vinicius Barros Peixoto Aug 14, 2018 Mobile Listing

Vinicius Barros Peixoto Tested Pattern #80: Persistent Filters In Test #196 On Vivareal.com.br

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Test #195 on Yummly.com by Kimberly Cheung Aug 13, 2018 Desktop Mobile Listing