All Latest 633 A/B Tests

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".

This experiment shows a comparison between floating-field labels vs top-aligned labels. Form labels first appeared inline and as users would begin typing, they floated to the top of the field. In the other version, fixed field labels were shown above the form fields at all times. Impact on signups was measured.

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users). 

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner. 

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

This experiment measured the impact of adding text labels to three icon-only nav items. 

In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.

In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.

In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).

In this simple experiment on an article page, the variation slid out a sticky call to action linking to the next article. The sliding interaction triggered after some scrolling threshold (around 1000px or so). Afterwards, the sticky call to action maintained its floating position. The experiment measured clicks on this "next article" button.

This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.

In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.

This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.