All Latest 539 A/B Tests
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MOST RECENT TESTS
Test #255 on
Thomasnet.com
by
Julian Gaviria
Aug 22, 2019
Desktop
Mobile
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Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com
In this experiment, field labels without and with a marked asterisk were tested.
Test #254 on
Volders.de
by
Alexander Krieger
Aug 16, 2019
Desktop
Mobile
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Alexander Krieger Tested Pattern #17: Least Or Most Expensive First In Test #254 On Volders.de
In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).
Test #253 on
Volders.de
by
Alexander Krieger
Aug 08, 2019
Desktop
Mobile
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Alexander Krieger Tested Pattern #17: Least Or Most Expensive First In Test #253 On Volders.de
In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).
Test #252 on
Thomasnet.com
by
Julian Gaviria
Jul 30, 2019
Desktop
Mobile
Content
Julian Gaviria Tested Pattern #107: Contrast Links & Buttons In Test #252 On Thomasnet.com
In this experiment a light blue bold link was tested against a darker blue bold link.
Test #251 on
Goodui.org
by
Jakub Linowski
Jul 25, 2019
Desktop
Mobile
Content
Jakub Linowski Tested Pattern #57: Maybe Later In Test #251 On Goodui.org
In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.
Test #250 on
Volders.de
by
Alexander Krieger
Jul 25, 2019
Desktop
Mobile
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Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de
In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.
Test #247 on
Thomasnet.com
by
Julian Gaviria
Jun 13, 2019
Desktop
Mobile
Content
Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #247 On Thomasnet.com
In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.
Test #246 on
Thomasnet.com
by
Julian Gaviria
Jun 12, 2019
Desktop
Mobile
Home & Landing
Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com
In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Test #243 on
Goodui.org
by
Jakub Linowski
Jun 05, 2019
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #77: Filled Or Ghost Buttons In Test #243 On Goodui.org
In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)
Test #242 on
by
Alex James
May 27, 2019
Desktop
Mobile
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Alex James Tested Pattern #7: Social Counts In Test #242
Test #241 on
Kenhub.com
by
Niels Hapke
May 24, 2019
Desktop
Mobile
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Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com
In this experiment, a free study guide ebook was promoted on a registration page.
Test #237 on
Goodui.org
by
Jakub Linowski
Apr 29, 2019
Desktop
Mobile
Listing
Jakub Linowski Tested Pattern #103: Money Back Guarantee In Test #237 On Goodui.org
Test #235 on
Thomasnet.com
by
Julian Gaviria
Apr 02, 2019
Desktop
Mobile
Home & Landing
Julian Gaviria Tested Pattern #102: Expanded Or Condensed Layout In Test #235 On Thomasnet.com
In this experiment, the layout was condensed from a taller to a shorter one.
Test #232 on
Yoast.com
by
Sjardo Janssen
Mar 15, 2019
Desktop
Mobile
Checkout
Sjardo Janssen Tested Pattern #6: Customer Star Ratings In Test #232 On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #231 on
Glass.net
by
Mark Freedle
Mar 14, 2019
Desktop
Mobile
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Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net
Test #230 on
Goodui.org
by
Jakub Linowski
Mar 09, 2019
Desktop
Mobile
Listing
Jakub Linowski Tested Pattern #56: Hover Button In Test #230 On Goodui.org
In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Test #229 on
by
Jakub Linowski
Mar 08, 2019
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #99: Progress Bar In Test #229
Test #228 on
by
Jakub Linowski
Mar 05, 2019
Desktop
Mobile
Checkout
Jakub Linowski Tested Pattern #99: Progress Bar In Test #228
The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Test #223 on
Volders.de
by
Alexander Krieger
Feb 01, 2019
Desktop
Mobile
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Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de
This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.
Test #218 on
Yummly.com
by
Kimberly Cheung
Jan 14, 2019
Desktop
Mobile
Home & Landing
Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com
Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.
Control (A): Logged out users don't see global search bar.
Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.