All Latest 550 A/B Tests

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MOST RECENT TESTS

Test #264 on Kenhub.com by Niels Hapke Oct 05, 2019 Desktop Mobile Global

Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #264 On Kenhub.com

In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.

Test #263 on Goodui.org by Jakub Linowski Oct 04, 2019 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Test #262 on Thomasnet.com by Julian Gaviria Oct 03, 2019 Desktop Mobile Listing

Julian Gaviria Tested Pattern #32: Condensed List In Test #262 On Thomasnet.com

In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.

Test #105 on Inktweb.nl by Martijn Oud Sep 23, 2019 Desktop Mobile Signup

Martijn Oud Tested Pattern #111: Field Explanations In Test #105 On Inktweb.nl

In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".

Test #258 on Thomasnet.com by Julian Gaviria Sep 12, 2019 Desktop Mobile Signup

Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #258 On Thomasnet.com

In this variation an optional field label was added.

Test #259 on Thomasnet.com by Julian Gaviria Sep 12, 2019 Desktop Mobile Signup

Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #259 On Thomasnet.com

Test #257 on Thomasnet.com by Julian Gaviria Sep 09, 2019 Desktop Mobile Signup

Julian Gaviria Tested Pattern #109: Required Field Labels In Test #257 On Thomasnet.com

In this followup experiment, field labels without and with a marked asterisk were tested.

Test #256 on by Alex James Aug 23, 2019 Desktop Mobile Signup

Alex James Tested Pattern #109: Required Field Labels In Test #256

The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).

Test #255 on Thomasnet.com by Julian Gaviria Aug 22, 2019 Desktop Mobile Signup

Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com

In this experiment, field labels without and with a marked asterisk were tested.

Test #254 on Volders.de by Alexander Krieger Aug 16, 2019 Desktop Mobile Signup

Alexander Krieger Tested Pattern #17: Least Or Most Expensive First In Test #254 On Volders.de

In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).

Test #253 on Volders.de by Alexander Krieger Aug 08, 2019 Desktop Mobile Signup

Alexander Krieger Tested Pattern #17: Least Or Most Expensive First In Test #253 On Volders.de

In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).

Test #252 on Thomasnet.com by Julian Gaviria Jul 30, 2019 Desktop Mobile Content

Julian Gaviria Tested Pattern #107: Contrast Links & Buttons In Test #252 On Thomasnet.com

In this experiment a light blue bold link was tested against a darker blue bold link.

Test #250 on Volders.de by Alexander Krieger Jul 25, 2019 Desktop Mobile Signup

Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

Test #251 on Goodui.org by Jakub Linowski Jul 25, 2019 Desktop Mobile Content

Jakub Linowski Tested Pattern #57: Maybe Later In Test #251 On Goodui.org

In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.

Test #247 on Thomasnet.com by Julian Gaviria Jun 13, 2019 Desktop Mobile Content

Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #247 On Thomasnet.com

In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.

Test #246 on Thomasnet.com by Julian Gaviria Jun 12, 2019 Desktop Mobile Home & Landing